IRS 2019 Q2: India Today English and Hindi retain top positions among magazines

Weekly news magazines India Today English and India Today Hindi are the most-read magazines in India, according to the latest Indian Readership Survey (IRS), wherein nine out of top-20 magazines witnessed growth over the last quarter. The survey results for the second quarter of 2019 showed a 1% decline in overall reach or penetration of magazines in the country to 5% of the total universe of 108,71,43,000.

However, the total readership (TR) of magazines remained stable at 8% in all India while it was 13% in Urban and 5% in Rural markets. The AIR also was unchanged at 4% in all India with 7% in Urban and 3% in Rural.

India Today English remained the most-read magazine with a total readership of 91,56,000 in IRS 2019 Q2, marginally up from 91,51,000 in the previous quarter. India Today Hindi was the second most-read magazine with a TR of 74,56,000, down 3% from 77,11,000 in the previous quarter.

Samanya Gyan Darpan, Vanita and Pratiyogita Darpan were at No. 3, 4 and 5, respectively.

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