Top four Hindi dailies - Dainik Jagran, Hindustan, Dainik Bhaskar and Amar Ujala - have witnessed degrowth in their average issue readership (AIR) in the readership data release by MRUC (Media Research Users Council) for the second quarter of IRS 2019. On the other hand, English daily The Times of India has recorded a growth of 2.55% in Q2 over the previous quarter.
Daily Thanthi is the only regional language newspaper among top-10 dailies to have registered growth in its AIR.
The 2019 Q2 data is a rolling average of the last 2 quarters of IRS 2017 (Q3+Q4) and the first two quarters of IRS 2019 (Q1+Q2). IRS 2019Q2 fieldwork covers April 2019 through July 2019. The reporting sample size for this data is 3.36 Lakh Households.
|
AIR (Figures in 000s)
|
|
‘000s
|
2017
|
2019Q1
|
2019Q2
|
Growth in Q2 over Q1
|
|
Dainik Jagran (Main)
|
20241
|
20256
|
18146
|
-10.42%
|
|
Hindustan (Main)
|
17737
|
18422
|
15716
|
-14.69%
|
|
Dainik Bhaskar (Main)
|
13872
|
15405
|
15333
|
-0.47%
|
|
Amar Ujala (Main)
|
11166
|
10184
|
10163
|
-0.21%
|
|
Daily Thanthi
|
6971
|
6572
|
6874
|
4.60%
|
|
Lokmat (Main)
|
5963
|
6083
|
6063
|
-0.33%
|
|
Malayala Manorama (Daily)
|
9383
|
9776
|
9623
|
-1.57%
|
|
Rajasthan Patrika (Main)
|
7586
|
7546
|
7231
|
-4.17%
|
|
The Times Of India (Main)
|
5080
|
5645
|
5789
|
2.55%
|
|
Eenadu
|
7016
|
6723
|
5973
|
-11.16%
|
In terms of total readership, Dainik Bhaskar bucked the trend and registered growth over the previous survey while Dainik Jagran, Hindustan and Amar Ujala witnessed marginal degrowth in their total readership.
English daily The Times of India grew over 5% in its total readership also.
|
TR (Figures in 000s)
|
|
‘000s
|
2017
|
2019Q1
|
2019Q2
|
Growth in Q2 over Q1
|
|
Dainik Jagran (Main)
|
70377
|
73673
|
72559
|
-1.51%
|
|
Hindustan (Main)
|
52397
|
54696
|
52866
|
-3.35%
|
|
Dainik Bhaskar (Main)
|
45105
|
51413
|
52111
|
1.36%
|
|
Amar Ujala (Main)
|
46094
|
47645
|
47066
|
-1.22%
|
|
Daily Thanthi
|
23149
|
24054
|
24916
|
3.58%
|
|
Lokmat (Main)
|
18222
|
19702
|
20443
|
3.76%
|
|
Malayala Manorama (Daily)
|
15999
|
17480
|
18091
|
3.50%
|
|
Rajasthan Patrika (Main)
|
16328
|
18040
|
17816
|
-1.24%
|
|
The Times Of India (Main)
|
13109
|
15234
|
16126
|
5.86%
|
|
Eenadu
|
15848
|
15674
|
14326
|
-8.60%
|
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