Dish TV India Limited, the direct-to-home (DTH) company, has introduced a new value added service ‘Punjabi Active’ in association with Shemaroo Entertainment Ltd. to offer unique and engaging content to its Punjabi viewers on both its brands — DishTV and d2h. With the launch of this new service, customers can now enjoy the complete ad-free and 24X7 ‘Punjabi Active’ Service packed with movies, shows, short plays and songs.
The package includes daily Gurbani, devotional songs and latest Punjabi pop songs along with telefilms. The customers will get to witness some of the big premiere movies such as High End Yaariyaan, Saggi Phull, Laavaan Phere, Nanak Naam Jahaz hai, Rabb da radio, etc. As an additional merit to this pack, live studio music along with short movies and famous chat shows like Pekeyan di thukk, Aar Nanak Paar Nanak, Live Studio etc. will also be telecast over weekends.
Anil Dua, Executive Director and Group CEO, Dish TV India Ltd., added, “Dish TV India strongly believes that the best way to engage our subscribers is to provide a range of wholesome, exclusive and relevant content. We are glad to announce our partnership with Shemaroo to launch Punjabi Active service on both our platforms DishTV and d2h. With this latest addition to our value-added service, we take the entertainment quotient a notch higher and allow subscribers to watch specially curated entertainment covering the latest Punjabi movies, shows, music and more in the comfort of their home.”
Hiren Gada, CEO, Shemaroo Entertainment Limited, said, “We are delighted to partner with Dish TV and offer our extensive Punjabi service to a varied set of audiences through the launch of ‘Punjabi Active’ with Dish TV. As content leaders, over the years, we have seen that the engagement is much higher when content is served in preferred language and through preferred medium. We are sure this partnership will entertain a massive set of audience across India.”
‘Punjabi Active Service’, Dish TV’s new offering is available for the subscribers on channel No.1182 on DishTV and channel No. 776 on d2h at a nominal subscription fee of Rs 40+ GST per month from August 6 after a free preview period.