Ex-McCann Health executives Daleep Manhas and Kamya Elawadhi have joined Doceree - a startup working on developing an adtech platform for pharma marketing.
Before coming on board as the Chief Operations Officer (COO) at Doceree, Manhas was Senior Vice President & Country Head at McCann Health India. He has over 15 years of experience and has worked at pharmaceuticals and healthcare communication agencies.
Elawadhi has joined Doceree as VP – Operations. She worked with McCann Health for over five years, before moving out of the agency about a year ago. Elawadhi was part of the team that brought home the coveted Cannes Lions Grand Prix for Good for Immunity Charm, and India’s first Black Pencil at D&AD and first-ever Best of Discipline award in Healthcare at One Show.
Commenting on her new role, Kamya said, “I am so excited to be working for Doceree in building an industry-first solution, which not just impacts marketing but impacts all of us as consumers. And that’s what brought me to healthcare advertising over a decade ago.”
Manhas added, “Pharmaceuticals are one of biggest spenders on marketing globally. However, the evolution of marketing practices in pharma has been painfully slow. As one of the highest regulated industry, the existing ‘one size fits all’ solutions for digital marketing are not effective for HCP marketing and needs fresh thinking.”
It is noteworthy that the team at Doceree is hiring and growing at a fast pace. The agency is preparing for its global launch in Q4 2019.