Kinnect, formerly known as Social Kinnect, has announced that it has been awarded the digital marketing mandate for paint major Asian Paints. This mandate was won following a multi-agency pitch.
The mandate includes digital marketing strategy, influencer outreach, and driving and delivering the overall social media requirements of the brand.
Kinnect's first association with the brand was for a project three years ago. The agency has worked on several campaigns and multiple brands within the Asian Paints group.
Rohan Mehta, CEO, Kinnect, said, “It has been a pleasure working with the Asian Paints team thus far, and to have our relationship grow with them this way. They have bestowed a great responsibility on us — to be their custodians on digital — and we’re excited to take it on. We’ve devised campaigns like ‘Donate a Wall’ that have struck a chord with audiences across India and helped Asian Paints remain socially relevant. We look forward to continuing in this vein and doing category-leading work on digital.”