ALTBalaji associates with Amazon Pay

Over the top (OTT) media service platform ALTBalaji has announced its association with Amazon Pay. Through this partnership, customers can now experience a one-click purchase using Amazon Pay and avail of a flat 50% cashback of up to Rs 150 on paying for their ALTBalaji subscription.

With over 40 Originals in its content offering, ALTBalaji has built a legacy of creating shows such as ‘Apharan,’ ‘Kehne Ko Humsafar Hain,’ ‘Home,’ ‘Gandii Baat’, ‘The Test Case’, ‘Bose: Dead or Alive’ among others, which have been lauded by audiences.

‘Broken but Beautiful’ strikes the right chord with audiences for its soul-stirring music and coming-of-age concept. The Gandii Baat franchise has created quite a stir with its unabashed and sultry narratives of relationships and human tendencies; whereas on the other hand shows such as TGIDF and Bose Dead/Alive has garnered rave reviews across demographics and age groups.

The platform has also associated with a wide talent pool of top-notch actors, writers and directors, who are expanding the boundaries of entertainment.

Nachiket Pantvaidya

Nachiket Pantvaidya, CEO ALTBalaji and Group COO Balaji Telefilms,  said, “This partnership helps us cater to audiences who prefer the Amazon ecosystem and payment options, which is considered as the most trusted gateway for digital audiences across the country. Through this partnership, ALTBalaji’s library of homegrown, original premium content will now be even more accessible to a wider and newer set of audiences. The association will further help us extend our reach, while allowing Amazon Pay to offer their customers the entire catalogue of ALTBalaji’s premium content at an extremely competitive price point.”

 Manesh Mahatme, Director, Experience and Merchant Acceptance, Amazon Pay India, said, “Integration of Amazon Pay on ALT Balaji gives consumers a safe and seamless payment choice. I am certain that this partnership will enhance the overall consumer experience on the platform and will encourage more subscribers to enjoy a friction-free checkout.”

With no additional authentication required, customers get the benefit of ‘one-click’ payments with a faster and smoother check-out process. Additionally, through Amazon Pay, customers can receive refunds faster and also view the details of balance transactions using an online statement.

Amazon Pay is a convenient payment experiences for customers, sellers and merchants across India. Using Amazon Pay, customers can go cashless and enjoy quick and easy checkouts, faster refunds coupled with a secure shopping experience.

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