Global media and entertainment conglomerate Zee Entertainment Enterprises Limited (ZEEL) has launched &xplorHD. The premium HD Hindi movie channel promises an unparalleled experience that will unbox cinema for the viewers.
Commenting on the launch of &xplorHD, Ruchir Tiwari - Business Head, Zee Hindi Movies Cluster, said, “The Hindi movies industry is moving towards creating content, which relies on the power of interesting stories and differentiated treatment. We are seeing an increase in dependence on these factors for box office success. Furthermore, studies have indicated that the HD TV audience has an unsatiated palette for such movies but doesn’t have a single avenue where it can be experienced. &xplorHD with its specially curated library of exclusive, rich, new age entertainers will be the premium destination for the discerning audience.”
Bridging the need gap for content that is beyond the traditional definition of cinema, &xplorHD will cater to every movie aficionado’s entertainment cravings. The channel boasts of a vast repertoire of titles that explores storytelling like never before. &xplorHD will air movies like Article 15, Badla, Mard Ko Dard NahiHota, Tumbbad, Sonchiriya, Gully Boy, Manmarziyaan and many more. By showcasing movies that are thought provoking yet entertaining on television, &xplorHD with its brand promise of ‘Cinema Unboxed’, endeavors to bring to its audience cinema that helps one explore different worlds.
“With a brand promise of ‘Cinema Unboxed’, &xplorHD strives to help viewers embark on a journey of cinematic and emotional discovery. Crafted for an audience that consumes the latest in design and content, the brand’s visual premise rests on the device of a maze with a traveling ball reflecting an unexpected world to explore. We invite the audience to eschew the routine and familiar and unbox the unformulaic world with &xplorHD,” said Prathyusha Agarwal, CMO, ZEEL.