Somany Ceramics Limited, which specialises in ceramics and allied products segment, has roped in actor Salman Khan as its brand ambassador.
With a robust distribution across India, the company is on an aggressive expansion mode and will launch a brand advertising campaign with Khan shortly.
The new brand campaign with Salman will showcase Somany’s humble and rooted approach with the tag line ‘Zameen se judey’. Moreover, Khan’s personality will help bring forth campaign’s essence, which is ‘no matter how high you soar or how successful you are, you should always be rooted and remain grounded’.
A complete décor solutions provider, Somany will also partner with the actor for a complete 360-degree campaign, that would include outdoor campaigns, TVC social media campaigns and more.
Abhishek Somany, MD, Somany Ceramics, said "Somany has carved a niche for itself as a relevant and trusted company today with its dynamic capability to evolve with changing décor aesthetics over the years. It understands its consumers, and in return, its patrons trust Somany to offer the best tiles, sanitaryware and bath fittings products in India. Both Somany Ceramics and Salman Khan have one thing in common, the fact that both have established themselves as an unchallenged leader in their respective industries. Somany has an ever-growing consumer base while Salman is a unanimously loved and respected superstar whose body of work always cuts across with the audience. With Salman’s mass appeal which cuts across different strata’s of the society, our endeavour is to reach out and establish ourselves with the masses. We are honoured to have him as the face of Somany Ceramics."
“Whether its style, quality or technological brilliance, Somany’s determined pursuit of delivering excellence has placed the brand in an illustrious bracket. I am glad to be the face of the brand, as Somany’s brand values resonates with my persona,” said Khan.
With the new campaign ‘Zameen se jude’, it wants to firmly establish certain traits of the brand Somany such as style, wide appeal and durability along with our humbled working via a quirky yet realistic tonality.
Along with airing the ad on TV, the company has plans to engage in cinema ads, hoardings and print ads with leading trade magazines as well as home and decor magazines, mainline newspapers to maximise the campaign’s reach among its trade partners and consumers alike.
“On the digital front, we will be amplifying our association with Salman Khan via engagement campaigns on social media channels targeting millennials. Through this association and our marketing strategy we hope to excite our consumers even more and take the success story of Somany to further heights,” said Charu Malhotra, Sr. GM Marketing, Somany Ceramics.
Somany Ceramics Limited (SCL) is a complete solution provider in terms of décor solutions with widest product selection categories – ceramic wall and floor, polished vitrified tiles, glazed vitrified tiles, sanitaryware and bath fittings. It is a manufacturer and marketer of tiles with pan-India presence and also exports its products to more than 55 countries across six continents.