iProspect expands Martech team with two new appointments

iProspect India, a digital performance agency from the house of Dentsu Aegis Network, has roped in Abhishek Balsara as AVP, Analytics, and Vineet Sawant as Director of Technology.

Based in Mumbai, Balsara and Sawant will report to Karan Jaitapkar, EVP, Technology, to strengthen the agency’s Martech division. iProspect’s Martech unit recently announced the launch of Solution Labs in a bid to provide marketing solutions driven by tech and data to its clients.  

Balsara, with more than 10 years of experience in Information Technology, worked at numerous digital agencies and media companies. Prior to joining iProspect, Balsara was Senior Project Manager at Network 18 Media & Investments. He started his journey as a digital technologist at Experience Commerce where he worked on brands such as MRF Tyres, Live in Style, Adlabs and Arrow amongst others. His work on the app Light A Diya, developed on Google Maps for NRImatters.com, was showcased on Google Developers.

Balsara said, “At iProspect, I will be working on projects that are different from the work I have done before. I’m excited to start the next challenging phase of my career at the leading digital performance agency in the country. The leadership is very supportive, and I look forward to learn from and contribute to the amazing journey of iProspect.”

Sawant, who comes with more than eight years of experience in the field of IT, worked at Zee Entertainment, Network18 and other digital agencies. He led many successful products, including the Jio 4G feature phones’ apps suit. Prior to joining iProspect, Sawant led Product and Tech at RazrCorp.

Sawant said, “Real growth can be achieved only when one is out of his/her comfort zone. I hope to achieve that at iProspect as I look forward to opportunities and challenges thrown my way.”

Rubeena Singh

Commenting on the agency’s latest appointments, Rubeena Singh, CEO, iProspect, said, “At iProspect, we believe in delivering data-driven integrated marketing solutions to our clients. With Abhishek and Vineet joining the Martech team, I believe we are now a force to reckon with. Both bring with them a rich experience in digital technology and will play an integral part in our next phase of growth.”

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