FCB India along with their development partners Boltd have been recognized as the 2019 Amazon Alexa India Champions for their winning idea towards building a scalable voice experience, strategy and complete pitch with a proof of concept and demo. As they have completed the India round, they will move on to the next leg, which is the APAC round of the Alexa Cup.
The 2019 Amazon Alexa Cup Agency Hackathon is a global competition across 11 countries challenging participants to strategize, prepare, build and pitch an Alexa Skill and go-to-market plan that solves a business problem or a pain-point. Participants compete in qualifying events in each country and the winning teams then proceed to the regional and worldwide challenge.
The FCB India team comprised of Giamaria Fernandes, Nikhil Fernandes and Vinesh Nandikol. Boltd was represented by Vishal Golia and Chetan Bothra. As a part of the challenge, the team had to convey the customer experience, target audience and value, originality, technology and APIs, feasibility and usability and a multi-channel go to market strategy in an 8-minute presentation.
On the team winning, Joemon Thaliath, CEO of FCB Interface, said, “We are really proud of FCB India’s Digital team’s achievement wherein they had to present a complete go to market plan covering strategy, proof of concept and a demo. They emerged winners among agencies and other tech partners, and this shows how far they have come in their thinking and their ideas through constant learning. We are also thankful to Boltd, our development partners who helped us bring the winning idea to life and Amazon Alexa India for this great initiative.”