Epic TV announces content partnership with SonyLiv

Infotainment channel Epic has announced a content partnership with premium video on demand (VOD) platform, SonyLiv.

This collaboration lets SonyLiv users’ access 24X7, the live-stream of Epic Channel’s feed anytime, anywhere. It is a gateway for SonyLiv users to experience a whole new world of infotainment.

Adita Jain, Head, Content Syndication & Acquisition, at Epic Channel, said, “Epic TV and SonyLiv aim at providing an entertaining and user-friendly experience to consumers. Keeping in mind the convenience and accessibility of our viewers, the collaboration is well-suited for consumers looking for a comprehensive entertainment offering. The association represents a vital step forward for us as we continue to explore opportunities to expand our content offering globally.”

Uday Sodhi

Uday Sodhi, Business Head, Digital, Sony Pictures Networks India, said, “Our partnership with Epic Channel is a step ahead in fortifying our content catalogue and offer an all-inclusive viewing experience. Epic Channel is one of the most innovative content creators in the industry and live streaming their content will naturally on-board a new set of loyalists on our platform and thereby heighten engagement.”

Epic is home to a premium library of high-quality, India-centric content in high-definition (HD) format, including new shows like Regiment Diaries, Tyohaar Ki Thaali, Raja Rasoi Aur Andaaz Anokha, Umeed India and the upcoming Lost Recipes Season 2.

SonyLiv’s 109 million strong user base has access to an exhaustive content library across mythology, food, travel, sports, and wildlife and other genres.

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