ALTBalaji enters strategic distribution partnership with LG Electronics

With an aim to further enhance the large screen TV viewing experience of its consumers, homegrown OTT platform ALTBalaji has announced its strategic distribution partnership with LG Electronics. The app will be available on LG television sets with WebOS version 3.0 and above.

As a part of the association, LG’s Smart TV users can now get seamless access to ALTBalaji’s vast content library of Hindi original exclusives. With over 20 mn subscribers as of Q4FY-19, and 39 originals and growing, ALTBalaji has one of the largest original exclusive libraries and is one of India’s favourite destinations online.

Nachiket Pantvaidya

Nachiket Pantvaidya, CEO ALTBalaji and Group COO, Balaji Telefilms, said, “ALTBalaji has seen a steady increase in viewership on smart TVs for our original drama shows. Our consumers start sampling the shows on their mobile phones and eventually want to experience them on their large screens. We at ALTBalaji have partnered with technology giant LG Electronics to enable our app to natively sit on their LG WebOS platform. This allows the users to discover the service easily and have a smooth user experience while watching the content in HD. It is exciting to associate with LG, a brand that has mastered the art of providing immersive viewing experiences to its customers with their latest technology-enabled smart TVs.”

Shows such as ‘Apharan,’ ‘Home’ ‘The Test Case’ ‘Kehne Ko Humsafar Hain,’ ‘PuncchBeat’ have been huge hits with the audience that watches Indian shows across the globe. Consumers can enjoy these much-desired shows in high definition resolution along with friends and family, without having to download it separately or buy another device to sideload the app on big screen LG Smart TVs.

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