Bingo!, the market leader in the bridges segment of salty snacks, has announced Bollywood actor Ranveer Singh as its brand ambassador for its snacks portfolio. He will now be the face of the brand on all its advertising across multiple media touch points. The ads are sure to enthral the audience with their quirky, fun and lovable sequences featuring Ranveer with Bingo!
Hemant Malik, Divisional Chief Executive, Foods Division, ITC Ltd., said, “We are delighted to have Ranveer Singh on board as his personality exemplifies quirkiness and originality like no other which is in absolute sync with the brand’s ethos. Ranveer Singh has elevated the excitement quotient in our new communications for Bingo! Mad Angles & Bingo! Tedhe Medhe with an energy only he can bring. With this association, ITC aims to break further barriers and scale new heights in the snacking space.”
Excited about the brand association, Ranveer Singh said, “It is an absolute pleasure to associate with a world-class brand like Bingo!. I have always enjoyed the innovative flavours and witty communication that Bingo! serves to its consumers. Through this association, I hope we excite to delight the consumers even more and take the success story of Bingo! to further heights and glory.”
ITC's branded packaged Foods business is driven by the market standing and consumer franchise of its brands — Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Fabelle, Sunbean, ITC Master Chef, Farmland, Mint-o, Candyman and GumOn. The Foods business is today represented in multiple categories in the market — staples, spices, ready-to-eat, snack foods, bakery and confectionery and the newly introduced juices and beverages.
ITC's Foods business also exports its products to North America, Africa, Middle East and Australia.