The Board of Directors of Sterling Holiday Resorts Limited, the holiday lifestyle company, has appointed Ramesh Ramanathan as the Chairman of the company. Ramanathan will now lead the company as Chairman and Managing Director.
Ramanathan will be bringing his strategic vision and proven leadership experience to the role of Chairman and Managing Director of Sterling Holidays. He would focus his energies towards aggressively growing the business through new acquisitions, expansion of the destination network through management contracts, enhancing the stature of the brand, digitisation of the business and growing the Nature Trails business.
On his new role, Ramanathan said, “I am honoured and excited to be chosen by the board to lead Sterling Holidays towards our vision of being the No.1 Holiday Brand in India. The dynamic developments and constant innovation in the holiday segment presents tremendous growth potential. I look forward to further strengthening the brand and build market leadership for Sterling Holidays.”
As Managing Director of Sterling Holidays, Ramanathan has successfully spearheaded the transformation of Sterling Holidays and Resorts into the experiential holiday brand spread across 37 resorts. He has driven the modernisation and upgrade of resorts and given the brand a new look that captures the essence of experiential holidays that Sterling today delivers to its guests.
Ramanathan has over 43 years of experience across diverse consumer industries such as hospitality, retail, paints, consumer internet, tyres and building materials. Ramesh’s career in the hospitality industry began when he joined Sterling in 1991 as Vice-President, Sales, Marketing, Customer Service and, thereafter, Human Resources and Resort Operations. During his career with Sterling Holidays, Ramanathan has held various leadership positions, taking the company into an acknowledged success in the vacation ownership industry. Under his leadership, Sterling saw a phenomenal increase in members and acceptance of a new holidaying habit in India.