Network Advertising, the fully integrated advertising agency, has appointed Ketki Karandikar, Pervin Bhasania and Saiket Sengupta as Senior Creative Directors and Creative Director, respectively. Each of these new team members come with multifaceted experience across categories and brands.
Karandikar joins from L&K Saatchi & Saatchi. Prior to that, she was with Leo Burnett, McCann Erickson, Law & Kenneth and Saints&Warriors. In her 12-year stint in advertising, she has worked on various FMCG brands across categories. Some of the brands Karandikar has worked on would be Pampers, Mondelez, Stayfree, Saffola, Parachute and Whisper to name a few.
Before Network Advertising Bhesania has been with Publicis Capital, Scarecrow Communications and Grey Worldwide. In her 13-year stint in advertising, Bhesania has worked extensively on various brands in the beauty sector from a consumer and category perspective. Some of the brands that Bhesania has worked on in the past are Garnier India, ITC brands – Fiama and Vivel, etc.
Prior to Network Advertising, Sengupta was with Wunderman International, Scarecrow M&C Saatchi and R K Swamy BBDO. In his nine-year stint in the communications business, he has worked on several brands like Kellogg’s, HSBC, Hungama.com, Yatra.com, Fun Foods, Bose, Snickers, Raymond, Anchor Panasonic, and many more.
Commenting on the latest hires, Shayondeep Pal, Chief Creative Officer, Network Advertising, said, “We were in the process of consolidating critical leadership positions in the creative team. I am delighted to get Ketki Karandikar and Pervin Bhesania on board as Senior Creative Directors. Ketki and Pervin come to Network with solid creative reputations across agencies and categories. I am also excited to get Saikat Sengupta on board as Creative Director. I look forward to collaborate with them and do work that shines through.”