Emami Double Bull Cement (EDBC) has appointed L&K Saatchi & Saatchi to handle the integrated communication duties following a multi-agency pitch. The agency’s Kolkata office will handle the business.
Vivek Chawla, CEO and whole-time Director of Emami Double Bull Cement, said, “Emami’s legacy of creating world-class brands, its commitment to quality and our investment in state-of-the-art technology in our cement plants’ has resulted in EDBC becoming Eastern India’s fastest growing cement brand. We look forward to L&K Saatchi & Saatchi partnering us, to get us to the next level of engagement with our customers, by becoming a preferred brand of choice.”
Anil S Nair, CEO and Managing Partner, L&K Saatchi & Saatchi India, said, “Emami Double Bull Cement is a very cherished win as it signals the beginning of our relationship with the venerable Emami Group. We look forward to taking Emami to market leadership in the Cement Category.”
Devraj Basu, Executive Vice-President, North and East, L&K Saatchi & Saatchi India, said, “The mandate is to empower the consumer to make an informed decision to upgrade to a superior product offering, in a category known for varied promises.”