Ayushmann Khurrana is Daniel Wellington's male face for India

Daniel Wellington, the watch brand, has signed Ayushmann Khurrana as its new brand ambassador. The actor will lead the global watch brand's forthcoming campaigns, making him Daniel Wellington’s male face for India.

Daniel Wellington, the Swedish brand, known for its detail-oriented and sleek design, has its target set on India. Ayushmann will join forces with Daniel Wellington and front a series of advertising campaigns for watches and accessories.

Commenting on the partnership and the brand’s venture in the Indian market, Sander van der Stroom, General Manager, Daniel Wellington, India, said, “We strongly believe in India as a country and want to connect with our consumers and make them a part of our global movement. We are truly proud to work with Ayushmann. He epitomises our brand values and represents the stylish young India.”

Speaking about the collaboration, Ayushmann said, "As an actor, I’m extremely choosy about my films and pick my roles with immense care. That’s why, I wanted to work with Daniel Wellington because their core values appeal to my sensibility and they personify what I believe is something new and exciting — affordable luxury. Their timeless style speaks to me on a personal level.”

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