Asian Paints' Tractor Emulsion Shyne and Ace Shyne offer long-lasting shine on walls

Leading paint and décor major Asian Paints has launched a new TVC for two specially designed paints to depict the long-lasting beauty and shine to walls by Tractor Emulsion Shyne for interior walls and Ace Shyne for exterior walls.

With a key focus on rural markets for larger brand presence and visibility, Asian Paints addresses the need for paints that offers a long lasting shine inside and outside one’s home. For residents of small towns, whether it is a family event or any kind of celebration, painting the house is an important aspect and they expect a good quality paint that keeps their house looking newer and the shine to last longer.

Keeping this in mind, Asian Paints launched a film for their two new paints — Tractor Emulsion Shyne and Ace Shyne. Conceptualised by Ogilvy India, the film portrays the story of one such beginning of a newlywed couple as their shining relationship evolves through time against the splendid backdrop of their home that has been painted with Tractor Emulsion Shyne on the inside and Ace Shyne Emulsion on the outside. Equipped with better shine that lasts long, both paints come with a three-year performance warranty.

Amit Syngle

Amit Syngle, COO, Asian Paints Limited, said, “Consumers in smaller towns look forward to maintaining their homes with a shine and long-lasting paint that is often conveyed as their mark in the society. With Tractor Emulsion Shyne for interior walls and Ace Shyne for exterior walls, we offer the promise of a beautiful home that radiates an eminent shine on the inside and outside of each house. The campaign captures the efficacy of the paints with a narrative that enables audiences to resonate with the daily nuances of life.”

Sukesh Nayak

Sukesh Nayak, Chief Creative Officer, Ogilvy Mumbai, said, “The campaign is based on a very simple idea — the romance in a marriage might fade, but the shine on the walls of their home won’t. The film blends in the interior and exterior walls in a simple narrative that shows how the couple’s marriage goes through ups and downs while their home remains as good as new.”

The TVC:

Credits:

Client: Asian Paints

Agency: Ogilvy Mumbai

Ogilvy Creative: Sukesh Nayak, Kunal Sawant, Vivek Verma, Prasad Kulkarni

Ogilvy Account Management: VR Rajesh, Manish Tilwani, Abhishek Banerjee, Ritu Pandya, Aishwarya Venkitaraman

Ogilvy Planning: Prem Narayan, Priyanka Nair, Dhara Pujara

Production House: RPF Films

Director: Suresh Triveni

Producer: Radhika Sawhney

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