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2019 D&AD Awards announces shortlists for the first time; India’s 19 entries in the fray

In a change from last year, when the Pencils awarded were announced after judging, this year D&AD has decided to announce the shortlists

As D&AD Awards begins announcing the shortlists from this year, 19 entries from India have made the cut and will compete for a coveted D&AD Pencil at the Awards Ceremony at the Truman Brewery, London, on May 23.

In a change from last year, when the Pencils that were awarded were announced after judging, this year D&AD has decided to announce the shortlist. This is in order to acknowledge the volume of high-calibre submissions which, even if they do not win a Pencil, were in close consideration.

The 57th D&AD Judging Week has come to a close and 1,642 entries from 58 countries from across the globe have made the shortlist.

Among Indian agencies, Wunderman Thompson (J Walter Thompson India & Amsterdam as entrant company) has topped the chart with eight shortlists across various categories for its work ‘Blink Test’ done for Jimmy Nelson Foundation.

DDB Mudra Group’s Project Free Period Johnson & Johnson’s Stayfree has been shortlisted in two categories.

Mullen Lowe Lintas Group, Ogilvy, TBWA\India, BBDO India, Makani Creatives, Creativeland Asia, Grey India, Ananya Khaitan and Ramya Reddy have secured one shortlist each.

Indian shortlists:

Entry Title

Jury Name

Category

Entrant Company

Brand

Blink Test

Digital Marketing

Use of Social Media

J Walter Thompson India & Amsterdam

JIMMY NELSON FOUNDATION

Lifebuoy Plastic Baba

Media

Use of Events and Stunts

MullenLowe Lintas Group India, MullenLowe Singapore

Lifebuoy

Blink Test

Media

Use of Interaction

J. Walter Thompson India + Amsterdam

JIMMY NELSON FOUNDATION

Project Free Period

PR

Low Budget

DDB Mudra

Stayfree

Comparison Adds Pressure #ReleaseThePressure

PR

In-Market Campaign

BBDO India

Mirinda

Hamam Waterproof Saree

PR

Use of Events and Stunts

Ogilvy Mumbai

Hamam

From Addict to Convict

Book Design

Next Designer

Ananya Khaitan

 

Soul of the Nilgiris: A Journey Through the Mountains

Book Design

Culture, Art & Design Books

Ramya Reddy

Independent- Ramya Reddy

Blink To Speak

Book Design

Specialist Books

TBWA\India

ALS/MND

Sehat Ka Batua – The Health Purse

Graphic Design

Applied Print Graphics

GREY India

Mahindra Rise

Blink

Editing

TV Commercials

J. Walter Thompson India + Amsterdam

JIMMY NELSON FOUNDATION

Blink

Editing

Cinema Commercials

J. Walter Thompson India + Amsterdam

JIMMY NELSON FOUNDATION

Made in India

Illustration

Posters

Creativeland Asia

Mercedes Benz Pvt. Ltd. India

The Killer Smile

Illustration

Posters

Makani Creatives

 

Blink and They're Gone

Branded Content & Entertainment

Non-Fiction Film up to 5 mins

J. Walter Thompson India and Amsterdam

JIMMY NELSON FOUNDATION

Blink Test

Branded Content & Entertainment

Immersive

J. Walter Thompson India and Amsterdam

JIMMY NELSON FOUNDATION

Project Free Period

Creativity for Good

Advertising /Brand

DDB Mudra

Stayfree

Blink and They're Gone

Creativity for Good

Advertising /Not for Profit

J. Walter Thompson India & Amsterdam

JIMMY NELSON FOUNDATION

Blink Test

Creativity for Good

Design/Not for Profit

J. Walter Thompson India & Amsterdam

JIMMY NELSON FOUNDATION

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