Spikes Asia, the Festival dedicated to creativity in the Asia-Pacific region, is now open for delegate registration and entries for 2019. This year’s content theme ‘Asia Rising’ reflects and celebrates the growth of the fast-evolving creative communications industry in the region.
The Creative eCommerce Spike has been introduced for 2019. The award honours creative, commercial e-commerce, payment solutions and innovation and acknowledges Asia-Pacific as a global leader in this space.
Joe Pullos, Festival Director of Spikes Asia, said, “Spikes Asia celebrates the very best creativity from across Asia-Pacific, through the awards and on the stage, with the exciting addition of the Creative eCommerce Spike. We are a festival in Asia, for Asia. This year’s programme will feature more regional speakers and will better reflect the creative challenges and opportunities for the creative community in APAC.”
Entries into the new Creative eCommerce Spike will need to demonstrate how the innovation and optimisation of the customer journey led to increased consumer engagement and commercial success. To reflect changes in the industry and market trends, many of the 22 Spikes Awards categories have been refreshed and some new categories introduced:
1) ‘Challenges and Breakthroughs’ section across five Spikes – celebrating work with a specific focus on local campaigns and cultural insights as well as challenger brands and breakthroughs on a budget.
2) ‘Sports and eSports’ section added to the Entertainment Spikes to recognise creativity that taps into fan culture and leverages the power of sports and eSports in connecting people to brands.
3) ‘New Realities and Voice Activation’ category added to four Spikes to group all VR and new realities work together.
4) Creative Effectiveness includes two new categories: 'Collaborative Creative Effectiveness', which celebrates collaborative efforts that drive tangible business results and cultural change, and 'Multi-market Creative Effectiveness', which recognises the measurable impact of creative work implemented across different markets.
Entries are now being accepted for both Spikes Asia and the Tangrams Effectiveness Awards. These have been aligned to provide an integrated experience for entrants and festival attendees with the final deadline for entries into the Tangrams on August 2, 2019, and Spikes Asia on August 16, 2019.
Speakers at this year’s festival will deconstruct the region’s creative ecosystem and will share compelling stories of creative bravery and innovation. The content programme will continue to revolve around the five key content tracks of communication, effectiveness, innovation, experience and reach and the programme themes have been shaped to directly address the challenges faced by the creative industry in APAC and provide them with inspiration and new connections to embrace opportunities locally and internationally.
Key dates:
April 17: Entries Open
July 12: First entries deadline
August 02: Tangrams entries deadline
August 16: Spikes Asia entries deadline
September 25: First shortlists announcements (Brand Experience & Activation, Design, Creative eCommerce, Digital Craft, Digital, Direct, Film, Film Craft, Media, Mobile, Outdoor, Print & Publishing, Print & Outdoor Craft, PR and Radio & Audio)
September 26: Entertainment and Music shortlists announced
September 27: Creative Effectiveness, Integrated, Healthcare and Glass shortlists announced
September 27: 2019 Spikes Asia Awards Show
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