Merkle Sokrati reaches 100% client adoption rate on YouTube for Performance

Merkle Sokrati, the data-driven performance-marketing agency from Dentsu Aegis Network, has been recognised for its achievement on YouTube for Performance, reaching a 100% client adoption rate.

Over the last few years, YouTube has launched several new formats, including TrueView and Universal App Campaigns (UAC). TrueView for Action uses prominent Calls To Actions (CTAs) and headlines, encouraging audiences to visit websites and explore the product or service, share their contact information, and take other actions valuable to the business. Through machine learning, UAC provides a simple and easy solution to reach the right audience across all of Google’s channels. Google can combine signals, data, and performance metrics to automatically make adjustments to campaigns quickly, and take advantage of buying opportunities.

Anubhav Sonthalia

During the last four months, Google India and Merkle Sokrati combined efforts to accelerate adoption of YouTube for Action in the Indian market. Anubhav Sonthalia, CEO, Merkle Sokrati, said, “We are committed as always to lead the way in incorporating any innovation that can help our customers. Over the last year, we have seen YouTube emerge as a strong performance platform. As the leading performance agency in the country, we wanted to ensure that all our clients are leveraging the full power of innovative formats like TrueView for Performance, and we are excited to see 100% of our clients are already betting on this format.”

Aditya Swamy

Aditya Swamy, Head of Agency Partnerships, Google India, said, “We collaborated closely with the Merkle Sokrati team to set up integrated client onboarding with custom performance creatives from IgnitionLabs using the Search-Up approach, and bespoke measurement solutions. It’s exciting to see the speed at which Merkle Sokrati’s clients have adopted YouTube for Performance, and I am looking forward to seeing our teams redefining performance video advertising excellence.”

Merkle Sokrati was recently awarded the Google Premier Partner Award 2018 for Video Innovation.

Over the last few years, YouTube has launched several new formats, including TrueView and Universal App Campaigns (UAC). TrueView for Action uses prominent Calls To Actions (CTAs) and headlines, encouraging audiences to visit websites and explore the product or service, share their contact information, and take other actions valuable to the business. Through machine learning, UAC provides a simple and easy solution to reach the right audience across all of Google’s channels. Google can combine signals, data, and performance metrics to automatically make adjustments to campaigns quickly, and take advantage of buying opportunities.

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