Medlife.com, the health-tech platform, has awarded its creative mandate to Lowe Lintas following a multi-agency pitch. The agency will create campaigns that will fetch new digitally-inclined audiences and drive growth.
The account will be handled from the agency’s Bangalore office.
The scope of the business includes digital, print and radio, over and above the traditional advertising mandate.
Meera Iyer, CMO, Medlife.com, said "Having worked with Lowe Lintas in the past, I know how they have created memorable brand campaigns for Unilever. But you need a slightly different approach for e-commerce retail brands, and of the agencies in Bangalore, I felt Lowe Lintas would deliver best, as they understand both the online place as well as the new digitally-inclined audiences that drive growth. Maintaining Medlife’s leadership position and growing the online share of the healthcare pie is critical to growth ambitions this year. We will look to Lowe Lintas to deliver a fantastic creative campaign that helps us achieve both."
Commenting on the win, Hari Krishnan, President, Lowe Lintas, said, "Medlife, a one-stop online healthcare brand, has aggressive expansion plans and we are proud to partner them at a time when the category is opening up. It is truly a pleasure and privilege to chart the course for a brand that is all set to change India’s healthcare and pharmaceutical space for the better."