McCann Worldgroup New Delhi is the most effective agency in India and the Asia Pacific and third most effective agency globally earning 256 points in the 2019 Effie Index. Ogilvy Mumbai followed closely at No. 2 in India and the Asia Pacific and No. 4 globally with 191 points.
Global ranking of most effective agencies:
|
Rank
|
Agency
|
Location
|
Awards/Finalists
|
Points
|
|
1
|
Sancho BBDO
|
Bogota, Cundinamarca, Colombia
|
82
|
328
|
|
2
|
FP7/DXB
|
Dubai, United Arab Emirates
|
113
|
314
|
|
3
|
McCann Worldgroup
|
New Delhi, India
|
65
|
256
|
|
4
|
Ogilvy India
|
Mumbai, India
|
47
|
191
|
|
5
|
DDB Group New Zealand
|
Auckland, New Zealand
|
24
|
136
|
|
6
|
OMD
|
Bogotá, Cundinamarca, Colombia
|
49
|
133
|
|
7
|
Colenso BBDO
|
Auckland, New Zealand
|
28
|
122
|
|
8
|
FP7/CAI
|
Giza, Egypt
|
32
|
120
|
|
9
|
AlmapBBDO
|
São Paulo, Brazil
|
30
|
112
|
|
9
|
McCann Lima
|
Lima, Perú
|
31
|
112
|
|
11
|
McCann
|
New York, NY, USA
|
18
|
106
|
|
12
|
BBDO Moscow
|
Moscow, Russia
|
21
|
88
|
|
13
|
TBWA\RAAD
|
Dubai, United Arab Emirates
|
25
|
83
|
|
14
|
Mindshare Türkiye
|
Istanbul, Turkey
|
44
|
81
|
|
14
|
Ogilvy China
|
Beijing, China
|
25
|
81
|
|
16
|
McCann Tel-Aviv
|
Tel-Aviv, Israel
|
16
|
80
|
|
17
|
OMD
|
Dubai, United Arab Emirates
|
42
|
79
|
|
18
|
DDB Worldwide Colombia
|
Bogotá, Cundinamarca, Colombia
|
17
|
78
|
|
19
|
Geometry Global
|
New York, NY, USA
|
22
|
77
|
|
20
|
Adler, Chomsky & Warshavsky Grey
|
Tel-Aviv, Israel
|
15
|
76
|
Most effective agencies in India:
|
Rank
|
Agency
|
Location
|
Awards/Finalists
|
Points
|
|
1
|
McCann Worldgroup
|
New Delhi, India
|
65
|
256
|
|
2
|
Ogilvy India
|
Mumbai, India
|
47
|
191
|
|
3
|
DDB Mudra Group
|
Mumbai, Maharashtra, India
|
16
|
48
|
|
3
|
J. Walter Thompson Mumbai
|
Mumbai, Maharashtra, India
|
12
|
48
|
|
5
|
Medulla Communications
|
Mumbai, India
|
9
|
46
|
|
6
|
TBWA\India
|
Mumbai, India
|
8
|
30
|
|
7
|
The Womb
|
Mumbai, India
|
3
|
20
|
|
8
|
Red Fuse Communications
|
Mumbai, India
|
4
|
16
|
|
9
|
Ogilvy India
|
Gurgaon, Haryana, India
|
3
|
14
|
|
10
|
A Nineteen Films Pvt. Ltd.
|
Mumbai, India
|
5
|
13
|
|
11
|
Cheil India
|
Gurgaon, Haryana, India
|
4
|
12
|
|
12
|
BBDO India
|
Gurgaon, India
|
5
|
11
|
|
13
|
ADK Fortune Communications
|
Gurgaon, Haryana, India
|
2
|
10
|
|
13
|
BBDO India
|
Mumbai, India
|
5
|
10
|
|
13
|
Famous Innovations
|
Mumbai, Maharashtra, India
|
3
|
10
|
|
13
|
Havas Worldwide India
|
Gurgaon, India
|
4
|
10
|
|
13
|
Hotstar - In House Creative Communications
|
Mumbai, Maharashtra, India
|
2
|
10
|
|
18
|
A Nineteen Films
|
Mumbai, Maharashtra, India
|
3
|
9
|
|
19
|
Contract Advertising (India)
|
Gurgaon, Haryana, India
|
3
|
8
|
|
19
|
Mindshare
|
Mumbai, Maharashtra, India
|
4
|
8
|
Medulla Communications topped the most effective independent agencies chart in India while the agency stood second in the Asia Pacific and fourth globally. The agency founded by Praful Akali left Droga5 behind which was recently acquired by Accenture Interactive.
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Praful Akali
An elated Praful Akali, MD and Founder of Medulla Communications, said, “Having started my career on the client side, effectiveness is really critical to me and path-breaking creativity is the surest way to get to effectiveness. So coming in at #4 in the most Effective Independent agencies list globally feels super.”
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Amit Akali
Amit Akali, Chief Creative Officer, Medulla Communications, said, “In the new world, the scale is based not just on media spends but creativity and strategic planning, so independent agencies are now performing at par with the networks globally. And coming in the same list as Jung von Matt and Droga 5 globally is a great feeling.”
Most effective independent agencies globally:
|
Rank
|
Agency
|
Location
|
Awards/Finalists
|
Points
|
|
1
|
Jung von Matt
|
Hamburg, Germany
|
9
|
52
|
|
2
|
Interaction
|
San José, Costa Rica
|
12
|
50
|
|
3
|
Special Group
|
Auckland, New Zealand
|
14
|
48
|
|
4
|
Medulla Communications
|
Mumbai, India
|
9
|
46
|
|
5
|
Rafineri
|
Istanbul, Turkey
|
12
|
45
|
|
6
|
Zavalita Brand Building
|
Lima, Perú
|
7
|
44
|
|
7
|
Droga5
|
New York, NY, USA
|
9
|
42
|
|
7
|
Postmen
|
Kyiv, Ukraine
|
9
|
42
|
|
9
|
Concept
|
Istanbul, Turkey
|
9
|
40
|
|
9
|
Gres Todorchuk PR
|
Kyiv, Ukraine
|
8
|
40
|
|
9
|
Hasan & Partners
|
Helsinki, Finland
|
10
|
40
|
|
12
|
Bob the Robot Oy
|
Helsinki, Finland
|
8
|
37
|
|
13
|
ACG Budapest
|
Budapest, Hungary
|
8
|
34
|
|
13
|
La América
|
Buenos Aires, Argentina
|
6
|
34
|
|
15
|
Friends Moscow
|
Moscow, Russia
|
8
|
32
|
|
15
|
Jung von Matt/Limmat
|
Zürich, Switzerland
|
7
|
32
|
|
17
|
The Newtons Laboratory
|
Athens, Greece
|
5
|
30
|
|
18
|
FiRe Advertainment Perú SAC
|
Lima, Perú
|
7
|
29
|
|
19
|
Ache
|
Mexico City, CDMX, Mexico
|
6
|
28
|
|
19
|
Jazz Communication
|
Bucharest, Romania
|
4
|
28
|
Indian ranking of most effective independent agencies:
|
Rank
|
Agency
|
Location
|
Awards/Finalists
|
Points
|
|
1
|
Medulla Communications
|
Mumbai, India
|
9
|
46
|
|
2
|
A Nineteen Films Pvt. Ltd.
|
Mumbai, India
|
8
|
22
|
|
3
|
The Womb
|
Mumbai, India
|
3
|
20
|
|
4
|
Famous Innovations
|
Mumbai, Maharashtra, India
|
3
|
10
|
|
5
|
The 120 Media Collective
|
Mumbai, Maharashtra, India
|
2
|
6
|
|
5
|
Titan Company Ltd
|
Bangalore, Karnataka, India
|
1
|
6
|
|
7
|
Schbang Digial Solutions
|
Mumbai, Mahrashtra, India
|
2
|
5
|
|
8
|
Sideways Consulting
|
Mumbai, Maharashtra, India
|
2
|
4
|
|
8
|
What's your Problem Brand Solutions
|
Mumbai, Maharashtra, India
|
1
|
4
|
|
10
|
Dyuti
|
Mumbai, Maharashtra, India
|
1
|
3
|
|
10
|
Impact Communications
|
New Delhi, India
|
3
|
3
|
|
12
|
Interactive Avenues
|
Gurugram, Haryana, India
|
2
|
2
|
|
12
|
Tonic Media Digital
|
Mumbai, Maharashtra, India
|
2
|
2
|
|
14
|
GoZoop
|
Mumbai, Maharashtra, India
|
1
|
1
|
|
14
|
Krayon
|
Bengaluru, Karnataka, India
|
1
|
1
|
|
14
|
Moe's Art
|
Mumbai, Maharashtra, India
|
1
|
1
|
|
14
|
NEODESYNZ
|
Bengaluru, Karnataka, India
|
1
|
1
|
|
14
|
Oktobuzz
|
Mumbai, Maharashtra, India
|
1
|
1
|
|
14
|
RW Promotions
|
Mumbai, Maharashtra, India
|
1
|
1
|
McCann Worldgroup was named the most creatively effective agency network in the global 2019 Effie Effectiveness Index. This is the second consecutive year McCann Worldgroup has earned this distinction.
Harris Diamond, Chairman and CEO of McCann Worldgroup, said, "This recognition by the Effies was made possible by our clients' willingness to partner with us to push marketing boundaries and drive their businesses forward. Our position as the global leader in helping our clients grow their brands and businesses comes from our combined strength in business leadership, creativity and effectiveness on a global scale."
Most effective agency networks 2019:
|
Rank
|
Agency Network
|
Awards/Finalists
|
Points
|
|
1
|
McCann Worldgroup
|
540
|
2002
|
|
2
|
BBDO Worldwide
|
383
|
1476
|
|
3
|
Ogilvy
|
271
|
1085
|
|
4
|
Wunderman Thompson
|
244
|
825
|
|
5
|
DDB Worldwide
|
179
|
774
|
|
6
|
TBWA\Worldwide
|
143
|
574
|
|
7
|
OMD
|
224
|
545
|
|
8
|
Grey Group
|
124
|
461
|
|
9
|
VMLY&R
|
122
|
425
|
|
10
|
Publicis
|
112
|
385
|
|
11
|
Leo Burnett Worldwide
|
114
|
375
|
|
12
|
UM
|
144
|
341
|
|
13
|
PHD
|
120
|
288
|
|
14
|
Mindshare Worldwide
|
134
|
282
|
|
15
|
MullenLowe Group
|
79
|
281
|
|
16
|
MediaCom
|
108
|
254
|
|
17
|
Starcom
|
110
|
211
|
|
18
|
Isobar
|
57
|
179
|
|
19
|
Geometry Global
|
54
|
177
|
|
20
|
Saatchi & Saatchi
|
51
|
176
|
WPP has been ranked as the most effective marketing communications company in the world in the 2019 Effie Index.
The award, which WPP has won for the last eight years, is the industry’s benchmark for effectiveness in terms of demonstrable results for clients.
Most effective agency holding groups 2019:
|
Rank
|
Holding Group
|
Awards/Finalists
|
Points
|
|
1
|
WPP
|
1071
|
3623
|
|
2
|
Omnicom
|
946
|
3438
|
|
3
|
Interpublic (IPG)
|
838
|
2871
|
|
4
|
Publicis Groupe
|
442
|
1325
|
|
5
|
Dentsu
|
195
|
562
|
Mark Read, CEO of WPP, said, “Our job is to produce transformative ideas and – most importantly – transformative results for our clients. The Effies are a litmus test of our ability to do that and I’m delighted WPP continues to top the rankings for effectiveness in our industry. The credit goes to our outstanding agencies and people who every day turn their talent and creativity into tangible business success for organisations around the world.”
Traci Alford, CEO of Effie Worldwide, said, “The Effie Index is the most comprehensive global ranking of marketing effectiveness. The rankings are also reflective of the teams behind the work, determined by a jury of industry peers. WPP has retained its title as Most Effective Holding Group for the eighth consecutive year, which is a testament to the people and collaboration behind their winning work. My sincere congratulations to the entire team on their continued success.”
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