The Star Re.Imagine Awards, which recognises creativity and innovation in the use of integrated media in advertising, are back. The panel of the jury consisting of industry stalwarts will judge campaigns aired during the broadcast of Vivo IPL 2019 on Star India network and Hotstar.
The jury will come together on May 11 to assess the campaigns to determine winners under Best Creative Campaign on TV, Best Creative Campaign on Digital along with the newly added Best Integrated Campaign category.
Speaking on the announcement of the jury, Gautam Thakar, CEO Star Sports, said, “Sports is a great unifier and Vivo IPL’s massive reach and engagement provide the perfect platform for every brand to reach their audience. We are excited to announce the 2nd edition of the Star Re.Imagine Awards to celebrate the creativity of the top marketers in the country.”
“We have an additional award category this year and witnessed some amazing storytelling from brands so far. I am excited to welcome our world-class jury and look forward to the results,” Thakar added.
On being part of the jury for Star Re. Imagine Awards 2019, Dave Trott said, "Judging the Star Re. Imagine awards will give me the chance to see a lot more Indian advertising than I'd normally see. That means, hopefully, I should see more interesting and unusual work than I'd otherwise be exposed to. It's a great way for me to get a crash-course in the standard of Indian creativity.”
Piyush Pandey, Chief Creative Officer, Worldwide, and Executive Chairman, India, Ogilvy, said, “I’m really looking forward to seeing and judging the IPL work. It’s an interesting exercise to see how people are able to do good work in a shorter format. This is T20 advertising!”
Swati Bhattacharya, CCO, FCB Ulka, added, "I am absolutely thrilled to be a part of a jury that includes names like Piyush and Balki. Can't wait to be in the room and can't wait to see the work. IPL is the Superbowl of India and it is the biggest advertising festival on TV. You consume the games and the ads with equal relish.”
This year, 100+ advertisers will be vying for the awards with all eyes on the grand prize – a trip to England to attend a global sporting event.
Last year, Star Re.Imagine Awards saw Swiggy’s ‘No order is too small’ and Fevikwik’s ‘Khushiyon Ke Chand Pal’ campaigns emerging victorious among various brands and campaigns that advertised on Star India and Hotstar.
* Dave Trott, who has won the D&AD President’s Award, London for Lifetime Achievement in Advertising.
*R. Balki: The mind behind some of the iconic Indian campaigns such as ‘What an Idea Sirji’ (for Idea Cellular) ‘Daag Achche Hai’ (for Surf Excel) and ‘Jaago Re’ (for Tata Tea).
* Rama Bijapurkar: One of India's most respected thought leaders on market strategy and India's consumer economy.
*Swati Bhattacharya: India’s first Woman CCO
Piyush Pandey: A Padmashri award winner and the man behind shaping numerous successful advertising campaigns such as Asian Paints ‘Har ghar kuch kehta hai’ (every house has a story to tell), Cadbury’s ‘Kuch khas hai hum sabhi mein’ (real taste of life), Fevicol’s ‘Fevicol ka jod hai, toote ga nahi’ (the unbreakable bond of Fevicol).