IRS 2019 Q1: Dainik Bhaskar's AIR shows maximum growth, Dainik Jagran retains lead but is stagnant

The most read Hindi daily Dainik Jagran, which grew by 4.7% in total readership in IRS 2019 Q1 over the previous survey in 2017, has remained stagnant in terms of average issue readership (AIR). The newspaper recorded an AIR of 2,02,58,000 in the current survey compared with 2,02,41,000 in IRS 2017.

The readership numbers for Hindustan, the No. 2 Hindi daily in IRS 2017, has not been released by MRUC for some verification process.

Sans Hindustan in the top-10 list, Dainik Bhaskar is the second largest Hindi daily in 2019 Q1, recording the maximum growth among top-10 Hindi dailies. Bhaskar had an AIR of 1,53,95,000 in IRS 2019 Q1, up 10.98% from 1,38,72,000 in IRS 2017.

The AIR of No. 4 Hindi daily Amar Ujala and No. 7 Hindi daily Patrika declined by 8.8% and 8.33%, respectively. Owing to the decline, Patrika lost its sixth position to Punjab Kesari.  

Total readership of Hindi dailies

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