Intelligence is true wealth, says Adda52.com in its first integrated brand campaign
Conceptualised by TBWA India, the campaign #BanaoDimaagKoAmeer, featuring Chris Gayle, says poker is a mind game that enhances one's mental skills with a dash of humour
Adda52.com, the poker site, has launched its first-ever integrated brand campaign with brand ambassador Chris Gayle showcasing the uniqueness of the game and highlighting a key message that poker is a mind game that enhances one’s mental skills.
The campaign is live on TV, OTT, digital marketing influencers and OOH. The objective of the campaign is to build intrigue around online poker. Adda52’s focus has always been to provide an entertaining and thrilling game format, which constantly engages and tests a person's mental agility.
Mohit Agarwal, CEO and Co-founder of Adda52.com, said, “The user base playing poker in India is growing bigger with every passing day. While serious players have always liked the game for its intricacies, our aim is to make it appealing even to non-poker players. Poker is after all a skill game that helps in sharpening the mind, thus, benefiting all kind of users and that’s what we are emphasising on in the campaign #BanaoDimaagKoAmeer. This is the awareness we want to create among the intended audience.”
In the campaign, Chris Gayle plays the role of the brand’s voice to deliver the campaign message. The ad has taken a humour route. It has shown a young boy having bought an expensive ‘cosmic egg’ and flaunting it to his father. That is when Chris Gayle enters and sends forward the message that bank balance is never the true measure of wealth, but one's intelligence is. So, play poker on Adda52.com and #BanaoDimaagKoAmeer.
Cricketer and brand ambassador of Adda52.com Chris Gayle said, “There are very few organisations that work beyond the lines of making profit. Adda52.com is one such poker giant that is helping build awareness around the game and highlighting its true benefits. It is great to be a part of this fascinating journey brought about by the Adda52 team.”
TBWA India has worked in collaboration with Adda52.com to conceptualise and build this campaign. Antony Rajkumar, National Planning Director, TBWA, said, “To bring scale to a game like poker, we had to address and solve for the fact that poker is lot more than the limiting perception people carry. It is a game that calls for skill, agility, perseverance and control. It is right up there among the sports that prepares one for life’s real challenges. This is the narrative we went to work with.”
The exclusive campaign will resonate with both poker and non-poker players. The thought of true wealth is intelligence is a deeper insight that everyone in the poker community will agree with.
With over 2 million registered users, Adda52.com is now going mainstream as the market is growing more receptive towards this unique mind game.
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