/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
/bmi/media/media_files/2024/10/26/4vT5JFhF81rpmPDKIGGs.jpg)
Follow Us/bmi/media/post_banners/d7d95410393df7da51e8596da41c8ce3b5d144eeda0d5fd881a41b171aad51ed.jpg)
The second day of Abby awards belonged to Dentsu Webchutney that won seven Gold besides Direct and PR specialist agency of the year titles. The digital agency from Dentsu Aegis Network topped PR category with 72 points earned from 11 medals including five Gold, four Silver and two Bronze. PR agency Value 360 was a distant No. 2 with 16 points earned from two Silver and a Bronze.
In Direct category, Dentsu Webchutney won a total of three awards including two Gold and a Bronze. Autumn Grey followed at No. 2 winning two Gold medals.
A new entrant at Abby awards, COG Digital + Design won Still Craft and Design specialist agency of the year titles. There was no Gold awarded in the Still Craft category.
COG Digital + Design was also Design specialist agency of the year with a total of 46 points earned from five Silver and four Bronze awards. Open Strategy and Design followed at No. 2 with a Gold, three Silver and three Bronze.
Sony Pictures Networks India (SPNI) won the Broadcaster of the year. The category was led by jury head Rohit Gupta of SPNI. The broadcaster won the only Gold awarded in this category along with three Silver and five Bronze medals.
Star India stood second with three Silver and two Bronze awards.
Agency wise tally:
|
Agency/Organization |
Gold |
Silver |
Bronze |
Total Metals |
Total Points |
|
Broadcaster of the Year |
|||||
|
Sony Pictures Networks India Pvt Ltd |
1 |
3 |
5 |
9 |
46 |
|
Star India Pvt. Ltd. |
3 |
2 |
5 |
26 |
|
|
ABP News Network Pvt Ltd |
1 |
1 |
2 |
10 |
|
|
Disney India |
2 |
2 |
8 |
||
|
Viacom18 Media Pvt Ltd |
2 |
2 |
8 |
||
|
ZEE Entertainment Enterprises Ltd. |
2 |
2 |
8 |
||
|
Bennett Coleman Co. Ltd. |
1 |
1 |
4 |
||
|
TV18 Broadcast Ltd. |
1 |
1 |
4 |
||
|
Grand Total |
1 |
7 |
16 |
24 |
114 |
|
PR Specialist Agency of the Year |
|||||
|
Dentsu Webchutney |
5 |
4 |
2 |
11 |
72 |
|
Value 360 Communications |
2 |
1 |
3 |
16 |
|
|
FCBINDIA ADVERTISING LLP |
1 |
1 |
2 |
10 |
|
|
Ignite Mudra |
1 |
1 |
2 |
10 |
|
|
Cheil India |
1 |
1 |
8 |
||
|
Mathrubhumi Printing Publishing Co Ltd |
1 |
1 |
8 |
||
|
Tetra Pak India |
1 |
1 |
8 |
||
|
Madison Communications Private Limited |
1 |
1 |
6 |
||
|
Mondelez India Foods Pvt. Ltd. |
1 |
1 |
6 |
||
|
Creation:Open Minds |
1 |
1 |
4 |
||
|
FrogIdeas |
1 |
1 |
4 |
||
|
HCL Technologies |
1 |
1 |
4 |
||
|
Isobar- Dentsu Aegis Network Communications India Pvt Ltd |
1 |
1 |
4 |
||
|
Kommune Brand Communications |
1 |
1 |
4 |
||
|
P.R Pundit Public Relations Private Limited |
1 |
1 |
4 |
||
|
Grand Total |
8 |
10 |
11 |
29 |
168 |
|
Still Craft Specialist Agency of the Year |
|||||
|
COG Digital + Design |
3 |
2 |
5 |
26 |
|
|
AutumnWinter Communications Design |
1 |
4 |
5 |
22 |
|
|
FCBINDIA ADVERTISING LLP |
2 |
1 |
3 |
16 |
|
|
Open Strategy and Design |
2 |
2 |
8 |
||
|
Cheil India |
1 |
1 |
4 |
||
|
Makani Creatives Pvt Ltd |
1 |
1 |
4 |
||
|
Grand Total |
6 |
11 |
17 |
80 |
|
|
Design Specialist Agency of the Year |
|||||
|
COG Digital + Design |
5 |
4 |
9 |
46 |
|
|
Open Strategy and Design |
1 |
3 |
3 |
7 |
38 |
|
AutumnWinter Communications Design |
2 |
1 |
3 |
16 |
|
|
FCBINDIA ADVERTISING LLP |
2 |
2 |
12 |
||
|
Umbrella Design |
2 |
2 |
8 |
||
|
GREY India |
1 |
1 |
6 |
||
|
Grand Total |
1 |
13 |
10 |
24 |
126 |
|
Direct Specialist Agency of the Year |
|||||
|
Dentsu Webchutney |
2 |
1 |
3 |
20 |
|
|
Autumn Grey |
2 |
2 |
16 |
||
|
Cheil India |
1 |
2 |
3 |
14 |
|
|
GREY India |
1 |
1 |
2 |
10 |
|
|
Bennett Coleman Co. Ltd. |
1 |
1 |
6 |
||
|
FCBINDIA ADVERTISING LLP |
1 |
1 |
4 |
||
|
pi communications pvt. ltd. |
1 |
1 |
4 |
||
|
Grand Total |
4 |
3 |
6 |
13 |
74 |
Winners list:
|
Category |
Sub-Category |
Brand |
Caption Title |
Agency/Organization |
Metal |
|
Broadcaster |
1. Best launch of a TV channel |
Zee Bollywood |
Zee Bollywood Channel Launch |
ZEE Entertainment Enterprises Ltd. |
Bronze |
|
Broadcaster |
2. Best launch of a TV program using multi-media |
StarPlus |
Kasautii Zindagii Kay |
Star India Pvt. Ltd. |
Silver |
|
Broadcaster |
2. Best launch of a TV program using multi-media |
Disney |
Ducktales Launch Campaign |
Disney India |
Bronze |
|
Broadcaster |
2. Best launch of a TV program using multi-media |
Colors |
Kesari Nandan |
Viacom18 Media Pvt Ltd |
Bronze |
|
Broadcaster |
3. Best TV reality show promo |
Sony Pictures Network India - Sony Entertainment Television |
Kaun Banega Crorepati |
Sony Pictures Networks India Pvt Ltd |
Silver |
|
Broadcaster |
3. Best TV reality show promo |
MTV |
DATING IN THE DARK - ANIMALS |
Viacom18 Media Pvt Ltd |
Bronze |
|
Broadcaster |
4. Best TV fiction promo |
StarPlus |
kasautii zindagii kay |
Star India Pvt. Ltd. |
Silver |
|
Broadcaster |
4. Best TV fiction promo |
StarPlus |
kullfi kumarr bajewala |
Star India Pvt. Ltd. |
Bronze |
|
Broadcaster |
4. Best TV fiction promo |
Sony SAB - Sony Pictures Networks India Pvt. Ltd. |
Bhakarwadi-Cooking Soon |
Sony Pictures Networks India Pvt Ltd |
Bronze |
|
Broadcaster |
4. Best TV fiction promo |
Sony SAB - Sony Pictures Networks India Pvt. Ltd. |
Shriman Shrimati Phir Se |
Sony Pictures Networks India Pvt Ltd |
Bronze |
|
Broadcaster |
5. Best TV comedy show promo |
Sony Pictures Network India - Sony Entertainment Television |
The Kapil Sharma Show |
Sony Pictures Networks India Pvt Ltd |
Silver |
|
Broadcaster |
5. Best TV comedy show promo |
Sony Pictures Network India - Sony Entertainment Television |
Comedy Circus |
Sony Pictures Networks India Pvt Ltd |
Bronze |
|
Broadcaster |
5. Best TV comedy show promo |
Sony Pictures Network India - Sony Entertainment Television |
Dus Ka Dum |
Sony Pictures Networks India Pvt Ltd |
Bronze |
|
Broadcaster |
6. Best TV kids program promo |
Sony Pictures Network India - Sony Entertainment Television |
Super Dancer Chapter 3 |
Sony Pictures Networks India Pvt Ltd |
Silver |
|
Broadcaster |
6. Best TV kids program promo |
Disney |
Ducktales Family sell promo |
Disney India |
Bronze |
|
Broadcaster |
7.Best TV News Channel Promo |
ABP News |
ABP News - Khabrein jo Desh ko Rakhein Aage |
ABP News Network Pvt Ltd |
Silver |
|
Broadcaster |
7.Best TV News Channel Promo |
News18 India |
News18 India Leadership Campaign |
TV18 Broadcast Ltd. |
Bronze |
|
Broadcaster |
8.Best TV sports channel program promo |
Sony Ten 2 |
2018 FIFA World Cup - Meri Doosri Country |
Sony Pictures Networks India Pvt Ltd |
Gold |
|
Broadcaster |
8.Best TV sports channel program promo |
SONY SIX AND SONY TEN 2 - Sony Pictures Sports Network |
AUSTRALIAN OPEN 2019- STAGE OF GREATS |
Sony Pictures Networks India Pvt Ltd |
Bronze |
|
Broadcaster |
9. Best movie promo by a TV channel |
Zee Bollywood |
101%Shuddh Romance Promo |
ZEE Entertainment Enterprises Ltd. |
Bronze |
|
Broadcaster |
10. Best TV program for Cause related Marketing |
TIMES NOW |
Path To Life |
Bennett Coleman Co. Ltd. |
Bronze |
|
Broadcaster |
11. Best regional TV program promo (other than Hindi and English) |
ABP Ananda |
ABP Ananda - Kaar Dokhole Graam Bangla |
ABP News Network Pvt Ltd |
Bronze |
|
Broadcaster |
12. Best regional language channel launch (other than Hindi and English) |
No Metal |
|||
|
Broadcaster |
13. Best Original music score for a TV Program |
StarPlus |
kullfi kumarr bajewala |
Star India Pvt. Ltd. |
Silver |
|
Broadcaster |
13. Best Original music score for a TV Program |
RadhaKrishn |
RadhaKrishn Title Track |
Star India Pvt. Ltd. |
Bronze |
|
Public Relations |
12Aa - Consumer Durables |
MG Motor India |
MG Motor India: No Calm before The Storm! Almost a century old brand, lost in time! Bringing MG Motor to India |
Value 360 Communications |
Bronze |
|
Public Relations |
12Ab - Consumer Non-Durables |
GlaxoSmithKline |
Fearless Kota - Bottle of Love |
FCBINDIA ADVERTISING LLP |
Silver |
|
Public Relations |
12Ac - Other Consumer Products & Services |
Swiggy |
Swiggy Thank You Project |
Dentsu Webchutney |
Silver |
|
Public Relations |
12Ad - Financial PR |
EarlySalary |
The Month-End Collection |
Dentsu Webchutney |
Gold |
|
Public Relations |
12Ae - IT Services |
Staqu Technologies |
Busting Crime with AI: An Awakening, from Alwar to Dubai with Staqu |
Value 360 Communications |
Silver |
|
Public Relations |
12Ba - Corporate PR |
Mindtree |
The Unsung Hero of the Indian IT industry: Mindtree |
Value 360 Communications |
Silver |
|
Public Relations |
12Ba - Corporate PR |
Mondelez India Foods Private Limited |
Celebrating 70 years of India |
Mondelez India Foods Pvt. Ltd. |
Silver |
|
Public Relations |
12Bb - Public Affairs & Lobbying |
Uber India Systems Ltd |
Lower The Window |
Dentsu Webchutney |
Gold |
|
Public Relations |
12Bc - Crisis Communications & Issue Management |
Mathrubhumi Grihalakshmi Magazine |
Grihalakshmi Magazine 'Bold breast feeding cover picture'Don't stare we need to breast feed controversy |
Mathrubhumi Printing Publishing Co Ltd |
Gold |
|
Public Relations |
12Bc - Crisis Communications & Issue Management |
Tech Mahindra |
Crisis & Reputation Communication for Tech Mahindra |
Kommune Brand Communications |
Bronze |
|
Public Relations |
12Bd - Internal Communications |
Swiggy |
Swiggy Thank You Project |
Dentsu Webchutney |
Gold |
|
Public Relations |
12Bd - Internal Communications |
Ideapreneurship |
Ideapreneurship Awards & Activations: Employee Engagement Program |
HCL Technologies |
Bronze |
|
Public Relations |
12Bd - Internal Communications |
AccorHotels |
The Heartist Campaign |
FrogIdeas |
Bronze |
|
Public Relations |
12Be - Corporate Social Responsibility |
Chakra Tea |
Chai-Fi |
Dentsu Webchutney |
Gold |
|
Public Relations |
12Be - Corporate Social Responsibility |
Tetra Pak India |
Cartons Le Aao, Classroom Banao |
Tetra Pak India |
Gold |
|
Public Relations |
12Be - Corporate Social Responsibility |
Uber India Systems Ltd |
Lower The Window |
Dentsu Webchutney |
Silver |
|
Public Relations |
12Be - Corporate Social Responsibility |
Osram Lighting Pvt Ltd |
OSRAM - Save the Ocean |
Ignite Mudra |
Bronze |
|
Public Relations |
12Be - Corporate Social Responsibility |
Reebok India |
#BruisesCanBeGood |
Isobar- Dentsu Aegis Network Communications India Pvt Ltd |
Bronze |
|
Public Relations |
12Bf - Events & Experiential |
Red Bull |
Red Bull FMX Jam |
Madison Communications Private Limited |
Silver |
|
Public Relations |
12Bf - Events & Experiential |
Osram Lighting Pvt Ltd |
OSRAM - Save the Ocean |
Ignite Mudra |
Silver |
|
Public Relations |
12Bf - Events & Experiential |
Castrol CRB |
DO YOU THINK YOGA CAN SELL MORE TRUCK LUBRICANTS? |
Creation:Open Minds |
Bronze |
|
Public Relations |
12Bf - Events & Experiential |
adidas India |
adidas x Parley, Run For the Oceans |
P.R Pundit Public Relations Private Limited |
Bronze |
|
Public Relations |
12Ca - Use of Social Media in PR |
URI: The Surgical Strike |
Mission: Torrents | A campaign that changed an Indian law in 22 days |
Dentsu Webchutney |
Gold |
|
Public Relations |
12Ca - Use of Social Media in PR |
Flipkart Internet services Pvt Ltd. |
Penguin Dad |
Dentsu Webchutney |
Silver |
|
Public Relations |
12Ca - Use of Social Media in PR |
UBER India Systems Ltd. |
Jersey Knows No Gender |
Dentsu Webchutney |
Bronze |
|
Public Relations |
12Ca - Use of Social Media in PR |
GlaxoSmithKline |
Fearless Kota - Bottle of Love |
FCBINDIA ADVERTISING LLP |
Bronze |
|
Public Relations |
12Da - Integrated Campaign led by PR |
Adidas India Pvt. Ltd. |
The Real Kashmir |
Cheil India |
Gold |
|
Public Relations |
12Da - Integrated Campaign led by PR |
UBER India Systems Ltd. |
Jersey Knows No Gender |
Dentsu Webchutney |
Silver |
|
Public Relations |
12Da - Integrated Campaign led by PR |
Uber India Systems Ltd |
Lower The Window |
Dentsu Webchutney |
Bronze |
|
Still Craft |
17a. Copywriting |
No Metal |
|||
|
Still Craft |
17b. Art Direction |
Theatre of Relevance |
Nyay ke Bhanwar Mein Bhanwari – STRIFE |
FCBINDIA ADVERTISING LLP |
Silver |
|
Still Craft |
17b. Art Direction |
Theatre of Relevance |
Nyay ke Bhanwar Mein Bhanwari – COURAGE |
FCBINDIA ADVERTISING LLP |
|
|
Still Craft |
17b. Art Direction |
Theatre of Relevance |
Nyay ke Bhanwar Mein Bhanwari – TRIUMPH |
FCBINDIA ADVERTISING LLP |
|
|
Still Craft |
17b. Art Direction |
Lawman Pg3 |
Wire Stitch |
AutumnWinter Communications Design |
Bronze |
|
Still Craft |
17b. Art Direction |
Lawman Pg3 |
Lazer Wash |
AutumnWinter Communications Design |
|
|
Still Craft |
17b. Art Direction |
Active Total Security Systems (ATSS) |
KEEP AN EYE |
FCBINDIA ADVERTISING LLP |
Bronze |
|
Still Craft |
17b. Art Direction |
Active Total Security Systems (ATSS) |
KEEP AN EYE |
FCBINDIA ADVERTISING LLP |
|
|
Still Craft |
17b. Art Direction |
Active Total Security Systems (ATSS) |
KEEP AN EYE |
FCBINDIA ADVERTISING LLP |
|
|
Still Craft |
17b. Art Direction |
Presidium |
Basics of Balance |
COG Digital + Design |
Silver |
|
Still Craft |
17b. Art Direction |
Peppermint Clothing |
Hello Winter Catalog |
AutumnWinter Communications Design |
Silver |
|
Still Craft |
17b. Art Direction |
Peppermint Clothing |
Hello Winter Campaign |
AutumnWinter Communications Design |
Bronze |
|
Still Craft |
17b. Art Direction |
Opium Eyewear |
Open up your world |
Open Strategy and Design |
Bronze |
|
Still Craft |
17b. Art Direction |
Osho Flexible Limited |
Alive with Osho |
COG Digital + Design |
Bronze |
|
Still Craft |
17c. Photography |
Adidas India Pvt. Ltd. |
The Real Kashmir |
Cheil India |
Bronze |
|
Still Craft |
17c. Photography |
Peppermint Clothing |
Hello Winter Campaign |
AutumnWinter Communications Design |
Bronze |
|
Still Craft |
17d. Illustration |
Theatre of Relevance |
Nyay ke Bhanwar Mein Bhanwari – STRIFE |
FCBINDIA ADVERTISING LLP |
Silver |
|
Still Craft |
17d. Illustration |
Theatre of Relevance |
Nyay ke Bhanwar Mein Bhanwari – COURAGE |
FCBINDIA ADVERTISING LLP |
|
|
Still Craft |
17d. Illustration |
Theatre of Relevance |
Nyay ke Bhanwar Mein Bhanwari – TRIUMPH |
FCBINDIA ADVERTISING LLP |
|
|
Still Craft |
17d. Illustration |
<td style="</p>