GEC Watch: Dangal maintains its lead in U+R and Rural markets for fourth consecutive week

With Dangal maintaining its lead on BARC's Hindi GEC Urban+Rural and rural chart, Week 16 didn’t witness much change in the hierarchy but there was a drop in Impressions. Colors climbed to the fifth spot while Sony Entertainment Television dropped to the sixth rank in the U+R market. Star Plus maintained its top spot in the Urban market.

Top channels in U+R market

According to BARC data, India HSM (Urban+Rural): NCCS All: 2+ Individuals, for Week 16 (April 13-April 19) of 2019, Dangal maintained the No. 1 position and clocked 990.660 million Impressions (last week 1,081 million Impressions). On the second spot, Big Magic registered 729.166 million Impressions (last week 738.489 million Impressions) followed by Star Plus on third with 646.662 million Impressions (last week 642.422 million Impressions).

Zee TV stayed at the fourth position with 539.891 million Impressions (last week 537.951 million Impressions).  Colors climbed to fifth rank with 498.378 million Impressions (last week 532.487 million Impressions) while Sony Entertainment Television dropped to sixth rank with 469.575 million Impressions (last week 503.063 million Impressions). Sony SAB followed on to the seventh spot with 392.182 million Impressions (last week 414.123 million Impressions). Star Bharat with 293.314 million Impressions (last week 289.507 million Impressions) stayed at the eighth rank, followed by &TV at ninth with 144.751 million Impressions (last week 154.727 million Impressions). Sony Pal entered the list on No.10 with 116.341 while Star Utsav went out of the list.

Top shows in U+R market

Dangal’s Ramayan took the lead with 10.597 million Impressions. Zee TV’s Kumkum Bhagya followed on second with 10.124 million Impressions. Dangal’s another show Mahima Shanidev Ki at third spot registered 9.830 million Impressions. Zee TV’s Kundali Bhagya grabbed the fourth rank with 9.103 million Impressions. Colors' Naagin 3 was placed at the fifth spot, logging 8.404 million Impressions.

Top channels in Urban market

In Week 16, Star Plus stayed at the top spot with 439.028 million Impressions (last week 436.173 million Impressions) while Sony Entertainment Television took the second position, registering 358.961 million Impressions (last week 373.341 million Impressions). Colors stayed at the third spot, registering 332.298 million Impressions (last week 346.222 million Impressions) followed by Zee TV at the fourth position with 323.610 million Impressions (last week 322.046 million Impressions). Sony SAB and Dangal maintained the fifth and sixth ranks. Sony SAB clocked 293.766 million Impressions (last week 297.890 million Impressions) whereas Dangal garnered 237.669 million Impressions (last week 241.897 million Impressions). Star Bharat clocked 197.634 million Impressions (last week 197.474 million Impressions) at the seventh position. It was followed by Big Magic at eighth position with 162.878 million Impressions (last week 159.758 million Impressions). &TV at ninth spot clocked 115.045 million Impressions (last week 120.208 million Impressions) and Star Utsav at No. 10 with 68.634 million Impressions (last week 75.661 million Impressions).

Top 5 shows in Urban

Sony Entertainment Television’s The Kapil Sharma Show grabbed the first spot with 5.940 million Impressions. Zee TV’s Kumkum Bhagya took the second spot with 5.757 million Impressions. Sony Entertainment Television’s dance reality show Super Dancer Chapter 3 took third spot with 5.616 million Impressions. Star Plus’s Kulfi Kumar Bajewala at fourth rank registered 5.459 million Impressions followed by the channel’s fictional drama Yeh Rishta Kya Kehlata Hai at the fifth spot with 5.424 million Impressions.

Top channels in Rural market

Dangal remained at No. 1 position and clocked 752.992 million Impressions (last week 839.643 million Impressions). Big Magic followed at the second spot with 566.288 million Impressions (last week 578.681 million Impressions). Zee TV stayed in the third position with 216.281 million Impressions (last week 215.905 million Impressions). Star Plus maintained its fourth position and clocked 207.634 million Impressions (last week 206.249 million Impressions) followed by Colors at fifth spot with 166.080 million Impressions (last week 186.266 million Impressions). Sony Entertainment Television stayed at sixth spot with 110.614 million Impressions (last week 129.722 million Impressions). Sony SAB at the seventh spot clocked 98.416 million Impressions (last week 116.233 million Impressions) while Star Bharat dropped to the eighth rank with 94.680 million Impressions (last week 92.033 million Impressions). Sony Pal stayed at the ninth place and clocked 48.953 million Impressions (last week 55.200 million Impressions). DD National entered the list with 38.329 million Impressions. Star Utsav went out of the list.

Top shows in Rural market

Dangal’s shows grabbed top three slots while Big Magic took the fourth and fifth positions. Dangal’s Ramayan at first rank clocked 8.506 million Impressions followed by Mahima Shanidev Ki at second with 7.986 million and Saibaba at third with 4.875 million Impressions. Big Magic’s Ravi Aur Magic Mobile took fourth spot with 4.734 million Impressions whereas Parmavtar Shree Krishna grabbed fifth rank and registered 4.655 million Impressions.

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