Boost, the health drink brand from GSK Consumer Healthcare Ltd., has appointed cricketers Rishabh Pant and Shreyas Iyer as its brand ambassadors.
With this alliance, Pant and Iyer join Virat Kohli and Mahendra Singh Dhoni, who have been associated with the brand for a long time. Boost, along with the two young champions, aims to inspire the new-age kids to play a bigger game and help them on their journey of winning big.
Vikram Bahl, Area Marketing Lead, Nutrition and Digestive Health, GSKCH Indian subcontinent, said, “Boost has been synonymous with stamina, energy and winning spirit. We’re delighted to welcome Rishabh and Shreyas into the Boost fraternity – both very dynamic and energetic players. At such a young age, they have already shown a lot of promise on all levels of the sport. They embody the brand’s persona in their game and would bring in the new age sports ethos with them.”
Speaking on the collaboration with Boost, Pant said, “I am delighted to be a part of the Boost family, a brand that has been associated with sports and has been loved by kids since decades. Every kid needs an inspiration in his life, in my case it was my family that always encouraged me, and Boost is doing the same by inspiring a lot of kids in the country to play a bigger game.”
Iyer said, “Boost has an iconic presence in India with legends of the game like Virat Kohli and Mahendra Singh Dhoni associated with it. I’m humbled to be part of such a brand and I’m looking forward to a super-energetic innings with Boost. I highly resonate with the brand’s value of taking on bigger and tougher opponents and hope to learn more on my journey with Boost.”