Airtel launches 'Airtel Books' app, boosts digital content portfolio

Telecommunications services provider Bharti Airtel has launched a new app to bring a collection of e-books for smartphone users. With the launch of ‘Airtel Books’, the company has further diversified its growing digital content portfolio to add to its popular offerings like Wynk Music and Airtel TV. 

Available to both Airtel and non-Airtel customers in iOS and Android, Airtel Books will initially offer over 70,000 titles from Indian and international authors. Latest launches like Mind Without Fear from Rajat Gupta are part of the collection. Airtel Books plans to expand its e-books collection by partnering with leading publishers as well as leveraging its strategic partnership with Juggernaut Books.

All Airtel Books users will get a complimentary 30-day trial to experience the app and can access ‘free’ titles from the Readers Club. Airtel smartphone customers will also enjoy a one-time special benefit of being able to access any five ‘paid’ titles from the Readers Club, which has a collection of over 5000 e-books.                 

Airtel Books has a subscription service called Reader’s Club, which is priced at Rs 129 for six months and Rs 199 for 12 months. Customers can also buy on a per book basis with best-in-class offers.

Sameer Batra, CEO, Content & Apps, Bharti Airtel, said, “Airtel Books is another major milestone in our journey towards building a world-class digital content portfolio. E-books is a fast-growing segment along with music and video, thanks to large screen smartphones becoming the cornerstone of digital lifestyle. We are delighted to roll out this initiative and take it to the smartphone users across India through our deep distribution reach. As we have demonstrated with Wynk Music and Airtel TV, our aim is to use deep customer science to curate great reading content for our users and add to their smartphone experience on our best-in-class network.”

Chiki Sarkar, Co-Founder, Juggernaut Books, said, “Reaching the growing smartphone users in the country and getting them phone friendly books at low prices has been the reason Juggernaut was set up. Our association with Airtel has helped really make this vision come alive.”

Some of the authors on Airtel Books are Twinkle Khanna, Sourav Ganguly, Rajdeep Sardesai, Sunny Leone, Arundhati Roy, Devdutt Pattnaik, Preeti Shenoy, Yashwant Sinha, Kanhaiya Kumar, Raghuram Rajan, Rujuta Diwekar, Perumal Murugan, Benyamin and Rajat Gupta.

Airtel Books also offers a large catalogue of stories from as short as five pages across a range of genres -- crime, love, sex and romance, business, history and politics, fitness, diet, spirituality and classics.

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