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Tilt Brand Solutions wins Dream11’s IPL campaign mandate

This would be the sports gaming platform’s biggest campaign done yet

Sports gaming platform Dream11 has appointed Tilt Brand Solutions to conceive and create their communication programme for the upcoming Indian Premier League.

Tilt Brand Solutions will be creating the brand’s biggest advertising campaign yet.

Rajiv Chatterjee

Speaking about the engagement, Rajiv Chatterjee, Chief Business Officer, Tilt Brand Solutions, said, “It’s great to have a brand like Dream 11 on board. The energy they have is infectious, and their willingness to experiment and take brave decisions, very motivating - just the type of brands and clients we want to partner with. We have some pretty exciting work in the pipeline and I’m sure we have a winner on our hands.”

Vikrant Mudaliar

Vikrant Mudaliar, Chief Marketing Officer, Dream11, said, “Dream11, with over five crore users, is helping sports fans increase their engagement and connect deeper with the sport they love. Year on year, we have witnessed our highest growth during the IPL season and so naturally it features significantly in our marketing calendar of the year; and so, Dream11 was looking for an agency that could bring an unique and refreshing perspective to Dream11’s  brand proposition.”

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