Parle Agro, the beverage company, has announced actor Varun Dhawan as the new face for its flagship brand Frooti. In the new 360-degree integrated communication by Frooti, Dhawan will be seen in a new fun-filled avatar with his real-life friend Alia Bhatt.
The new campaign featuring the two real-reel life friends in the surreal world of Frooti will be rolled out this summer further immersing the fans into #TheFrootiLife with Bollywood’s two most energetic, quirky and naughty icons. It is for the first time that the brand communication will showcase two celebrities.
Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, said, “Introducing Varun Dhawan as Frooti’s new brand ambassador is a step towards accelerating our aggressive ambition to be the no.1 in mango drinks segment. The presence of Varun alongside Alia will help us connect better with the consumers to take the brand to newer heights.”
Expressing his excitement on the association with Frooti, Varun Dhawan said, “I am thrilled to be associated with Frooti as it not only brings forth memories but also personally connects with me even today. I look forward to taking the fun world of #TheFrootiLife to all my fans and invite them to be a part of this fun-filled journey.”
Commenting on her continued association with Frooti, actor Alia Bhatt added, “Frooti is the drink that I truly relish and enjoy. I look forward to immersing myself once again into the magical world of #TheFrootiLife with one of my closest allies Varun.”
Parle Agro also continues its association for the second year in a row with Tollywood superstar Allu Arjun as the face of Frooti in South India.