OMD has added two senior roles to its leadership team in Asia Pacific to harness the network’s growing momentum and drive further growth across the region. Rochelle Chhaya has been appointed as Chief Operating Officer (COO) to enhance the network’s operational effectiveness, while Pankaj Nayak has been appointed as Chief Marketing Officer (CMO) to bring OMD’s new vision and brand promise to life.
As COO, Chhaya will be tasked with mapping out what the future client-centric, digitally powered and data-led agency model looks like for OMD. She will leverage her unique background in both digital and investment to ensure the network is equipped with the right processes, partnerships and infrastructure to deliver on this new reality. Formerly the Chief Digital Officer for Omnicom Media Group APAC, Chhaya brings unrivalled visibility on the client-agency-partner ecosystem. Her comprehensive knowledge and experience will allow her to tackle the operational challenges and opportunities that arise when developing an agency model for the future.
As CMO, Nayak will be tasked with continuously enhancing the network’s approach in engaging both new clients and existing ones. This will involve developing a strategy for the seamless manifestation of the network’s new brand promise of Better Decisions, Faster throughout the client relationship, ensuring a consistent telling of the OMD story across clients and markets. Nayak brings over 20 years of industry knowledge and experience to this role, having previously served in a client leadership capacity with the network and most recently, as Omnicom Media Group APAC’s Business Development Director.
Commenting on the appointments, Stephen Li, CEO of OMD APAC, says: “As we return to the top of the charts and scale even greater heights, both globally and in APAC, it is imperative that we have the right leadership in place to ensure our agencies and clients continue to maximise their potential.
“Given her impressive track-record in delivering market-leading digital solutions, Rochelle has earned the trust and respect of our clients and partners over the years. She has also become a well-respected voice in the industry. There is no one with as strong a 360 overview of our business as her, which will be extremely valuable in developing OMD’s agency model for the future,” Li continues.
"Throughout his tenure with both the network and the Group, Pankaj has come to know the organisation inside and out, developed significant relationships internally and externally, and has touched on the development and growth of every single market in the region. He is perfectly suited for the CMO role and I have every confidence that OMD will continue to elevate its new business momentum under his leadership.”
Both appointments are effective immediately.