Media group Network18 has announced the appointment of Maruti Indoria as Business Head for CricketNext.
He will be based in Network18’s Mumbai office and report to Puneet Singhvi, Head, Digital, Network18.
With over 15 years of experience across ad sales, digital marketing and social media marketing, Indoria joins Network18 from SonyLiv Sports. He was heading monetisation for SonyLiv Sports, where he was responsible for driving revenues from marquee properties such as Fifa World Cup, multiple India cricket series, and other premium sports like MotoGP, NBA, WWE, etc. Before SonyLiv, he worked with Times Internet, DB Digital, Sify Technologies and Business Standard in revenue roles. Along the way he also had his own start-up in social media marketing.
Indoria is a post-graduate in marketing from Mumbai University.
The cricket website offers live ball-by-ball coverage of all international matches and news ranging from match reports to inside scoops on cricket stars and the functioning of cricket associations across the globe. Anil Kumble is the brand ambassador for the site.