Jacqueline Fernandez is the face of Van Heusen's 'Women's Handbags' segment

Van Heusen, the power dressing brand from Aditya Birla Fashion and Retail Ltd., has announced Bollywood actress Jacqueline Fernandez as the face of Van Heusen’s ‘Women’s Handbags’ segment. The latest ‘Carry Your World’ campaign celebrates a woman’s everyday multi-dimensional brilliance.

The new line of women’s handbags, labelled as ‘Carry Your World’, enables the brand to reach young women, who are successfully managing different roles. The bag, like a perfect companion, signifies her force multiplier, a catalyst and a productivity tool in which she could literally carry her world. The actress will be featured in a video commercial for the VH Bag that will debut shortly.

The latest collection of handbags from the ‘Carry Your World’ line, which will soon be available at Van Heusen stores across the country and on Amazon.in, will feature a refined look for today’s modern woman. The Van Heusen handbags are artistically designed to wow every woman. Interesting features have been infused such as the multi-compartment on-the-go bag, a reversible tote bag and a convertible hand bag. The prices will range from Rs 799 to Rs 3499, with wallets starting at Rs 799 and bags starting at Rs 1499.

The line is based on market research undertaken with women across different walks of life.

Abhay Bahugune, COO, Van Heusen, said, “We are excited to have Jacqueline on board for the new range of Van Heusen Bags themed ‘Carry Your World’. The vision of our latest line of handbags captures her captivating spirit and independent persona. With her eclectic style and on trend identity, she embodies the confident outlook of the consumers, inspiring them to take on the world with style.”

Saikat Mitra, Creative Director, Van Heusen, said, “We are happy to present the Van Heusen Bags range for the smart and sophisticated women of today. The collection fuses the best of international designs with modern functional forms and signature Van Heusen aesthetics. The collection promises to deliver trendy fashionable bags for a wide variety of occasions and the multiple worlds of women. These bags are the best blend of form and function to create fashion bags for ‘every woman -- every time’.”

He added, “Each bag is thoughtfully designed to be paired with sharp aesthetics of Van Heusen’s women range – be it fusion formals, day casuals, fusion or evening collections.”

Van Heusen has 400 styles that include tote bags, wallets, sling bags, etc.  

The collection comprises some key pieces -- Carry Your World, a bag that acts as a woman’s efficiency partner. Right from laptop, Ipad, notebook, water bottle, chargers, keys, make-up and essentials, this bag is designed to organise her entire world in a convenient manner.

Other key pieces to look out for are the two-in-one reversible bags that transform your look in seconds. Worn two sides with different colours on each side with a big detachable inside pouch, the convertible bags  come with extra changeable flap – essentially two bags for the price of one and the Van Heusen Monogram set of totes, satchels and wallets. 

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