iProspect India, the digital performance agency from Dentsu Aegis Network, has bagged the digital media duties for the online business of furniture brand, Godrej Interio. The account was won following a multi-agency pitch.
As part of the mandate, the agency will provide SEO services to the brand and will service the account from its Mumbai office. Godrej Interio is building its online business, wherein now one can order furniture online and get it delivered at doorstep, as it plans to expand its business footprint across the country.
Rubeena Singh, CEO, iProspect India, said, “Godrej Interio is a leading name in furniture business. And as it plans to strengthen its online footprint across the country, we look forward to support the brand in its omnichannel expansion plans. We are excited to provide Godrej Inerio opportunities to enhance their business performance that will help the brand reach out to the right customers in its next phase of growth.”
Ashish Jain, Head, eCommerce, Godrej & Boyce Mfg. Co. Ltd. said, “Godrej Interio is leveraging technology to create an omnichannel experience for its customers across India. The brand will soon launch its e-commerce website and introduce other digital touch points to deliver superior customer experience across all channels. iProspect joins us at a crucial junction, as we strengthen our online presence.”
The agency services e-commerce players such as Pepperfry, Metro Shoes, Kalki Fashion, Nykaa and Grofers across its offices.