Gozoop retains digital duties for Kolkata Knight Riders for four times in a row

Gozoop, the integrated marketing company, has retained the digital mandate for IPL Franchise Kolkata Knight Riders (KKR) for the fourth consecutive year.

As part of the mandate, Gozoop will take charge of digital and content creation duties for the brand. Gozoop will also work with KKR on a range of video offerings extending throughout the season.

The company has also successfully executed campaigns such as ‘Ami KKR’ for the brand in the past, which were not limited only to social media but were spread to key offline platforms as well.

Gozoop will be competitively working to ensure KKR spearheads through the clutter of IPL communications during the season and also support the brand to communicate with their fans and audiences through campaigns, activations and also real-time fan engagement during live matches.

Ahmed Aftab Naqvi

Ahmed Aftab Naqvi, CEO and Co-Founder, Gozoop, said, “The KKR-Gozoop partnership goes a long way back and we are proud to have contributed towards building an iconic brand, which is also the most followed sports team in the country. From coining 'Ami KKR' to leveraging the digital for 'KKR Hai Taiyaar' this year, we are privileged to be partners once again in this journey of building brand KKR.”

Commenting on the association, Kaustubh Jha, Marketing Head, Kolkata Knight Riders, said, “Gozoop has been our digital partner for four years now and have been instrumental in executing remarkable digital campaigns for KKR over the years. KKR has been the reigning team on digital platforms, which is a reflection of the support of our fans and also the dedication and creative executions of the team. We are looking forward to partnering with Gozoop for another winning year.”

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