Anil K Nair of Digital L&K Saatchi & Saatchi joins VMLY&R India as CEO

VMLY&R has announced the appointment of Anil K Nair as CEO, VMLY&R India. Based in VMLY&R’s Mumbai office, he will report to VMLY&R Asia Co-CEO Tripti Lochan, who is based in Singapore.

Before this, he was the CEO and Managing Partner for Digital Law & Kenneth Saatchi & Saatchi India.

Nair will oversee VMLY&R’s India operation, driving growth and building on VMLY&R’s fully integrated service offering spanning creative, technology and data services.

Commenting on his appointment, Lochan said, “We are committed to cultivating truly connected brands that generate real ROI for our clients and their clients. Anil comes to us with the right vision and experience to make this happen, marrying strategy with an understanding of the brand, digital and commerce. He boasts an exemplary record for driving agency excellence and innovation while exhibiting a deep understanding of the Indian marketplace. This is an exciting time for VMLY&R as we continue to flourish in India, and I can think of no one better to lead the way.”

On his appointment, Nair said, “At a time when consumer behaviour and demand continues to evolve in line with advancing technology, VMLY&R. with its “marketing-company meets creative-agency” rigour, represents a breath of fresh air for its clients via a service offering which is arguably the most relevant, necessary and contemporary in the market today.”

Nair was part of the founding team at Law and Kenneth (L&K) Communications in 2002. He is recognised for his role in helping build Law & Kenneth Communications from the ground up into India’s largest independent agency, prior to its merger with Saatchi & Saatchi in 2014. 

Nair joins the agency in the wake of a flurry of senior hires in recent months, following the appointment of Kevin Lobo as Executive Creative Director, VMLY&R India and Sujay Kar as Commerce Group Lead, VMLY&R SEA & India.

Nair has an MBA in Marketing from the Somaiya Institute of Management Studies and Research (SIMSR) Mumbai, and a bachelor’s degree(B.E) in Biomedical Engineering. Prior to Law & Kenneth, he was a Brand Planning Director with Lowe Lintas.

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