Aaj Tak signs deal with Kings XI Punjab as title sponsor

Hindi news channel Aaj Tak is the title sponsor of Indian Premier League (IPL) team Kings XI Punjab. The channel’s logo will be placed on the front of the Kings XI Punjab jersey this year.

Kalli Purie, Vice-Chairperson, India Today Group, said, “India Today Group is really excited to partner with the most anticipated cricketing event of 2019. This partnership of Aaj Tak with Kings XI Punjab is a coming together of the biggest in news with the biggest in sports. All the best to the Kings XI team, looking forward to an amazing tournament and like Aaj Tak, may the ‘Sabse Tez’ team win.”

Satish Menon, CEO, Kings XI Punjab said, “We are delighted to unveil the new jersey and announce our partnership this year with Aaj Tak, a TV channel known as much for its in-depth analysis delivered in double quick time as for its credibility. A brand of that repute coming on board is a proud endorsement of Kings XI Punjab's intrinsic values. We head into IPL Season 12 with optimism and enthusiasm as we have the right brands with us on the journey. Their support is our strength as we aim to excel on the field with our performances played in the true spirit of the game.”

The IPL team announced a range of other partners that will support it and launched its new jersey. Other sponsors include Bageshree Infratech, V.I.P. Industries, along with Jio, Fena, Royal Stag and Finale Cables.

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