Aaj Tak breaks news viewership records in Week 9, races past GECs in four-day period

The channel garnered 462.693 million Impressions in Week 9 and it was the most-viewed channel across genres with 369.029 million during the four days of heightened tension between India and Pakistan

07 Mar 2019 15:10 IST

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Aaj Tak breaks news viewership records in Week 9, races past GECs in four-day period

Aaj Tak has claimed that it has broken all news viewership records in Week 9 of 2019, banking on BARC India’s viewership data released to its subscribers. While the channel was No. 3 across the television universe, it raced past Hindi general entertainment channels during the crucial four-day period dominated by the airstrike by India, the dog fight of Indian and Pakistani jets, news about Abhinandan’s release and the day he was set free.

Channel	Wk-09'19	Channel	last 4 Days
Zee Anmol	6,18,402	Aaj Tak	3,69,029
STAR Plus	4,65,102	Zee Anmol	3,08,004
Aaj Tak	4,62,693	STAR Plus	2,73,851

Among news channels, Aaj Tak garnered more than 40% higher viewership as compared to the next Hindi news channel in Week 9. This margin was 47% during the last four days.

Channel	Wk-09'19	last 4 Days
Aaj Tak	4,62,693	3,69,029
ABP News	3,30,055	2,50,329

In terms of reach, Aaj Tak reached 21 crore individuals in Week 9 across genres, the channel claims.

Channel	Cov'000s
TOTAL	7,74,136
Aaj Tak	2,10,091
ABP News	1,93,664
Colors Cineplex	1,79,368
STAR Utsav Movies	1,68,392
Sony Wah	1,67,606
Republic Bharat	1,62,789
India TV	1,61,722

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