Tata Sky, the content distribution platform, has announced the appointment of Anurag Kumar as its Chief Communications Officer. In his new role, Kumar will lead marketing and communications initiatives for Tata Sky for its products and services across all its platforms.
As a part of this portfolio, Kumar will be responsible for developing and monitoring traditional and new-age marketing and communication strategies across Tata Sky platforms.
Kumar said, “India’s media and entertainment sector offers unrivalled growth opportunities. As an industry leader, Tata Sky is on a journey to connect millions of people across India to the best content on offer. As a new member of this journey, I am excited to be able to leverage the art and science of marketing to talk to our current and future customers in a relevant, distinctive and meaningful way.”
Prior to Tata Sky, Kumar was Global Brand Vice-President with Unilever in London. At Unilever, he led brand strategy, innovation and communications globally for Unilever's Laundry business for brands such as Surf, Radiant and Skip. Kumar has over 20 years of experience in both India and overseas.