SRMB Steel celebrates the values that a good home should project

SRMB Steel, the steel manufacturer in Eastern India, has launched a TVC, ‘Ghar Se Ho Jeet ki Shuruwat’ (Winning starts from home), featuring MS Dhoni who shows how team work is important in every aspect of life and how it keeps people together.

The concept for the TVC revolves around the values at home made by the man/woman. When you have strong foundations (or values) you would excel in everything that you do. The TV campaign is part of the company’s ongoing efforts to celebrate the values that a good home should project.

Ashish Beriwala, Director Marketing, SRMB Group, said, “As a brand, we aim to connect to the consumers, at all levels. Our products support the functional aspects while the brand intends to build an emotional connect with the consumers. Our 360-degree full-fledged campaign for TMT Bars has kicked in and I am sure that our TV ad, featuring beautiful visuals supported by a strong concept on foundation and values, will capture the audiences’ attention while implicitly imparting the importance of TMT bars usage as an integral part of every home.”

Conceptualised by Sacred Communications, the TVC tries to capture the warmth of home, togetherness and fundamental values that help us grow. Rajarshi Bhattacharyya, Founder, Director, Sacred Communications Pvt. Ltd., said, "SRMB has a rich legacy in building homes. We wanted to disrupt the usual category codes of strength and longevity and give the brand a personality and make it stand for building a foundation of values that would define the future generations and help them achieve their goals. We are but a sum total of our values inculcated during our childhood days and who better than MS Dhoni to represent the same. Simply put, our communication revolves around the concept of good foundation (values) create great people." 

Taking the campaign to the next level, SRMB Steel shall bring a complete 360-degree approach to the messaging. The company has already engaged in cinema ads, hoardings and print ads with leading newspapers to maximise its reach.

The SRMB group is a pioneer in TMT manufacturing. It was formed with the ideology of giving people a strong foundation for their dream home, which they spent a lifetime of blood and sweat to build.

The TVC:

Credits:

Client: SRMB Steel

Agency: Sacred Communications Pvt Ltd

Creative: Sudip Sarkar , Abhijit Das

Account Management: Koushik Chatterjee , Dona Gupta

Agency Head: Rajarshi Bhattacharyya

Production House: FilmQ

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