Radio Mirchi COO Mahesh Shetty joins Viacom18 as Network Head of Sales

Viacom18 has appointed Mahesh Shetty as the Head – Network Sales. Currently serving as the COO of Entertainment Network India Ltd. (popularly known as Radio Mirchi), Shetty has over 2 decades of experience in marketing, sales and general management across geographical regions, in the media and FMCG sectors.

He started his career with PepsiCo to lead the beverage major’s marketing outreach in Maharashtra and Gujarat and over his decade long stint grew within the organization to become the General Manager, National Sales - Organized Trade. He, thereafter, joined Radio Mirchi, where over the course of 12 years, Mahesh has donned many hats and has led Radio Mirchi’s network expansion to 66 stations, expanded its presence in international markets and started and scaled up multiple revenue streams. 

Slated to join Viacom18 in April, 2019, Shetty will be reporting to Sudhanshu Vats, Group CEO & MD, Viacom18.

Speaking about his appointment, Vats said, “Amidst market shifts, we continue to make strides across platforms and geographies as we build brand solutions powered by analytics and insights. The way ahead is to work more closely with our partners and identify customised whitespaces with an eye on delivering consumer centric ad solutions across platforms. Mahesh’s multi-industry experience will be an asset to Viacom18 as we accelerate our journey to integrate and dial up revenue.”

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