MX Player launches five new MX Original Series

MX Player has announced the launch of its first five MX Original Series’ that will go live starting February 20, 2019. Streaming premium content for free, this ad supported video on demand platform hosts a large repository of over 1,00,000 hrs of licensed content from leading content creators and partner platforms such as Alt Balaji, TVF, Arre and SonyLIV amongst others.

MX Player claimed that it has 70 million daily active users and it is the first and only Indian entertainment platform that integrates all forms of entertainment on one app – top grade offline video playing capabilities, online streaming and music streaming powered by Gaana, as offerings for its viewers. “Present in every 1 out of 2 devices sold in India, the app has consistently ranked among the top 10 Android apps since 2012 and is available across - Android, iOS and Web,” the company said in a press statement.

Speaking at the launch Karan Bedi, CEO, MX Player, said, “Our vision is to build a platform that caters to every entertainment need of the discerning viewer starting from playing a video in any format, to watching stories across every genre and even listening to music for every mood! As more people move towards consuming content online, we want to create digital-first stories that appeal not only to the urban audiences but also much beyond. We have collaborated with some of the best talent in the industry to create our slate of MX Originals that will bring us a step closer to becoming the go -to destination for entertainment in India.”

Driving synergies with this vision is the new brand ideology wherein MX Player defines ‘Everytainment’ – a promise to deliver entertainment for every mood.

Bedi said, “Everytainmnet is the core of our product and combines not just all forms of entertainment but also caters to content for every season, every reason, every occasion and most importantly, every mood. So whether you're happy, sad, mellow, active or excited, we have a story, a song or a moment for you. We showcase films, web series, sports and news, and with our original programming, we are exploring various new genres spanning satire, drama, comedy, chat shows, historical sagas, biopics, big ticket reality shows and more across multiple languages. The new music tab on our platform will allow viewers to stream music, powered by Gaana on the same app and has made us the one stop shop for all things entertainment. ”

The 5 new MX Original Series will appeal to different audiences across varied geographies. Be it Aafat which is about 5 women who are breaking stereotypes while struggling to get married in Delhi’s arranged marketplace; Hey Prabhu that traces the story of a twitter god who has to navigate the offline troubles of life; ImMature, A TVF Creation that is a coming-of-age story about the many first adventures of 3 young boys in school; Lots of Love (in Tamil and Telugu) which is a story of four friends and how a trip changes their lives or Famously Filmfare which goes regional and will see  powerhouse actors like Priyamani, Chinmayee, Bhavana Balakrishnan, Surveen Chawla, Abir Chaterjee and Amruta Khanvilkar turning host for different regions through the series – these are shows championing diverse stories ranging a wide spectrum.

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