Jagran New Media, the digital wing of Jagran Prakashan Ltd., has launched the Gujarati language digital portal www.gujaratimidday.com. The site is the online presence of mid-day Gujarati.
Present at the launch was Indian film and theatre actor Boman Irani. He joined in the celebration by cutting the cake with all the mid-day employees.
Commenting on the launch, Bharat Gupta, CEO, Jagran New Media, said “Today, regional languages are the growth drivers for digital content consumption in India. We at Jagran New Media aspire to be the most-preferred digital content platform of the country and therefore we keep expanding our portfolio in regional languages (in addition to our news portals in English and Hindi languages). With the launch of Gujaratimidday.com, we aim to serve the content needs of readers who love to consume content in Gujarati language.”
Speaking at the launch of the website, Rachna Kanwar, COO, Jagran Digital, said, “Gujarati is one of the most widely spoken Indian languages in the world with more than 55m people worldwide speaking and reading it. With the launch of Gujaratimidday.com, we have extended our reach to this audience that resides not just in India but all over the world providing them with real-time news and keeping them abreast about their community and culture. Our focus will be to give our readers local content from Gujarat and Mumbai apart from covering the national and international happenings.”
The website brings all the content from mid-day Gujarati to every home, which can now be accessed from anywhere in the world. Apart from the print content, there will be a lot of exclusive content on the website covering Gujarat politics, business, entertainment (Dhollywood and Bollywood) and more. It has eight celebrity columnists — Manoj Joshi, Bhavya Gandhi, Apra Mehta, J D Majethia, Sanjay Goradia, Singer Pankaj Udhas, motivational speaker Sanjay Rawal and writer Praveen Solanki.
The site has rich media content covering varied content genres like food, lifestyle, places, culture and more local content. It is designed and developed keeping in mind the soul of Gujarati culture with the brand proposition of ‘Mijaj Gujaratno’. Gujaratimidday.com aims to attract the Gujarati community from across the world and aspires to become the most preferred online destination.