Punit Goenka, MD and CEO, Zee Entertainment Ltd, has been elected as the new Chairman of TV viewership measurement company, BARC India.
The decision was taken by the BARC India board at a meeting held on January 29. Goenka will take over from Nakul Chopra, who completed his one-year tenure as Chairman of the joint industry body.
This is the second time that Goenka will take the responsibility of Chairman of BARC India. Earlier, Goenka was the Founder Chairman of BARC India and had played an instrumental role in setting up of the TV viewership measurement company. Under his leadership, BARC India established a robust measurement system that has helped the industry grow with accurate data and actionable insights.
On his appointment, Goenka said, âIt is indeed an honour and a privilege to be re-elected as BARC India Chairman. The company has grown and evolved over the years under the able chairmanship of Sudhanshu and Nakul. Partho and his highly talented team have been able to achieve what we had all set out to. I am honoured to be back as this responsibility has come to me at a time when our industry is undergoing enormous changes and BARC Indiaâs robust and accurate measurement system will only accelerate this transition. I am hoping that in my tenure, we will be able to take BARC into the next generation of viewership measurement and stay true to its mission of âWhat India Watchesâ.â
âBeing the Chairman of BARC India has been a great experience. BARC India in the past one year has made enormous strides in the insights and analytics piece. That apart, with visualisation products like the BIO suite of products as well as OOH viewership measurement, BARC India has been able to give to the industry a powerful tool which will help in the growth of the industry. I am glad that I have been a part of this journey. I wish Punit all the best for all the future endeavours,â added Nakul Chopra, Former Chairman, BARC India.
Partho Dasgupta, CEO, BARC India, stated, âWe welcome Punit as our new Chairman. He played a critical role in setting up of BARC India, and has also been guiding us all through. His support has always helped the organisation take bold steps and innovate. We look forward to his leadership when the whole distribution paradigm is changing.â