MS Dhoni forays into content creation with Banijay Asia

Former Indian cricket team captain Mahendra Singh Dhoni is entering the entertainment industry with his production house Dhoni Entertainment Pvt Ltd.

Dhoni has partnered with Deepak Dhar’s Banijay Asia with an aim to create engaging and exciting content across various genres. The vision of this partnership is to create premium content that will be distributed across multiple platforms in Indian and South East Asian markets.

Dhoni said, “The Bigg Boss, Deepak Dhar, has been introducing disruptive content to the audiences since more than two decades. I am really excited to join hands with Banijay Asia, I am overwhelmed and looking forward to creating exciting content for my audiences. I hope with this partnership, I keep up to the expectations of my fans who have been supporting me and looking up to me. In 2019, we promise to create energising, exciting and enthralling content for the audiences across platforms.”

With Banijay Asia, Dhar is planning to offer plethora of content across different subjects. Credited with over two decades of expansive experience, Dhar has contributed in changing the landscape of content across platforms with shows like ‘Bigg Boss’, ‘The Great Indian Laughter Challenge’, ‘Khatron Ke Khiladi’ among the others.

Deepak Dhar

Commenting on the association, Deepak Dhar, founder and CEO of Banijay said, “Personally sports is very close to my heart, professionally there can’t be a better sporting name than Dhoni that one can wish to partner with. In that regard, this is really a dream collaboration and the perfect way to kick start the New Year! Together, we are excited as we aim to bring an array of differentiated shows for our audiences across platforms, we hope to announce it soon. In this partnership, I am excited and looking forward to work with Suraj Singh, Mihir Diwakar, and Seemant Lohani to build the collaboration between Dhoni Entertaiment Pvt Ltd. and Banijay Asia.”

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