Music streaming service Gaana has launched a new feature PartyHub, which will allow music lovers to curate a personalised playlist along with friends for parties and get-togethers.
The feature is easy to use and allows the user to collaborate with friends by sending them invites to join the party, after which, they can all add their own favourites to the playlists.
PartyHub is a collaborative playlist and is offered as an in-app feature that allows users to create their own party playlist, by adding the songs they like from Gaana’s expansive library, or from among the recommendations offered by the app itself. It also offers pre-compiled playlists made by Gaana’s editors, which brings a hand-selected collection of beloved chart-topping hits in English, Hindi, Tamil and Telugu music, besides others.
Prashan Agarwal, CEO, Gaana, said, “At Gaana, we have always strived to offer our users the very best in terms of listening experience through our regularly updated playlists for Indian and international songs, curated to appeal to everyone. With PartyHub, we aim to make their lives easier and parties even more fun, giving the users complete control to create customisable playlists of songs with their friends, ensuring everyone has an amazing time on get-togethers. This is an incredibly scalable use case which will allow our users to create playlists with their friends on the fly for parties, road trips, group study sessions, etc.”
The vast range of genres offered include Latest Hits, Party Anthems, Electronic Mix, ’90s Madness, Shiny Disco, Remix Tape, After Party, and more. It also has options for Kids Party and Slow Jams Lounge. The best part of the new feature is that Gaana has specifically taken into account its diverse and varied user base, so that it has something for everyone, be it a group of college-goers grabbing a drink together for the New Year’s Eve, a bunch of school kids celebrating their friend’s birthday, or gang of elderly retirees who’ve gathered together to catch up with each other’s lives, after a long time.