Columbus India bags strategic performance marketing initiative, tele sales process mandate for Max Life Insurance

Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has won the mandate for strategic performance marketing initiatives and tele sales process for Max Life Insurance. The account was won following a direct pitch and will be handled from the agency’s Gurgaon office. 

This engagement will help Max Life Insurance Company deploy a unique ‘end-to-end performance model’, powering a new growth model for digital customer acquisition.

Manik Nangia

Manik Nangia, Director and Chief Operating Officer, Max Life Insurance, said, “The unique solution offered by Columbus is in line with our wing to wing customer journey thinking. This model presents a potential to maximise customer opportunity through a data-driven marketing model integrated at the core with a tele-sales capability — all under one roof. These capabilities are typically absent in the conventional performance marketing setups.”

Nitin Sabharwal

Nitin Sabharwal, Chief Business Officer, Columbus India, said, “We are extremely excited to take on this role of an end-to-end service provider that will help Max life Insurance reach larger audience using digital distribution channels, and also achieve cost-effective sustainable revenues using digital marketing platforms.”

Anurag Gupta

Anurag Gupta, CEO, Columbus India, said, “Columbus’ unique digital services framework as a marketing and fulfilment agency helps advertisers remove inefficiencies and focus on productivity. Our call centre solution uses state-of-the-art digital communication platforms, including cloud telephony and data-driven algorithms to help maximise customer engagement. Our unique solution allows Max life Insurance to work closely with us, ensuring revenue focus instead of marketing spends optimisation.”

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