Strengthening its primetime line-up further after Kesari Nandan and Khoob Ladi Mardani Jhansi Ki Rani, Hindi General Entertainment Channel Colors has launched fiction drama ‘Gathbandhan’. Premiering on January 15, 2019, the show will air every Monday to Friday at 9 pm.
An edgy yet captivating love saga from the streets of Dashrath chawl in Mumbai, the show in a light-hearted manner will trace the journey of two contrasting personalities who under unusual circumstances are tied in a bond for a lifetime. Featuring Abrar Qazi, Shruti Sharma and Sonali Jayanti Naik, Gathbandhan is produced by Jay Mehtaa Productions.
Commenting on the show, Nina Elavia Jaipuria, Head, Hindi and Kids TV Network, Viacom18, said, “Reinforcing our promise to stay connected and keep our audience engaged and entertained, we are delighted to bring back the evergreen genre of romance with Gathbandhan. The show is a unique alliance of two conflicting cultures, values and worlds. With one being an IPS officer and other being a local don, the show makes for a powerful drama that will ride high on emotions and aspiring dreams.”
Speaking about the concept of the show, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, said, “Gathbandhan is a tongue-in-cheek story between a boy, who is a don, and a self-righteous girl studying to be a police officer. She wants him arrested along with his mom and he wants to please her to become his bride. The question lies in whether she will be able to change him? Will she arrest him? With lots of nuances of Gujarati and Marathi families, the storyline will spice up the tashan between the two. With Kesari Nandan, Gathbandhan and Khoob Ladi Mardani Jhansi Ki Rani, we hope to keep viewers entertained with the variety of content that we are offering.”